Field Marketing Manager, Americas

World-leading AI-powered regtech firm is searching for an exceptional Field Marketing Manager – Americas to join their rapidly expanding and successful team in NYC (hybrid). Their advanced financial crime platform is utilised by blue chip financial institutions globally. The Field Marketing Manager is responsible for developing and executing account-level marketing strategies that drive engagement, accelerate pipeline and support revenue growth across targeted accounts within the Americas region. This role partners closely with sales and revenue teams to align marketing efforts with commercial objectives, ensuring coordinated, high-impact account engagement across the full customer lifecycle. We’re looking for a hands‑on strategic individual, driven individual that knows digital marketing inside out, is tech savvy, passionate about thought leadership and who is driven by the fact that they will be a true peer to sales. Responsibilities Partner with sales to build and deliver marketing plans for key accounts Contribute to regional digital strategy including demand generation channels, in close coordination with central marketing functions Define persona-based engagement strategies and sequencing Ensure effective coverage of buying committees within target accounts Align marketing activities to key commercial priorities and milestones Campaign Execution (Multi‑Channel) Full ownership and accountability of campaigns across digital, events and executive programs Launch campaigns at the right time to support pipeline and revenue goals Coordinate content usage and messaging across channels Execute campaigns on schedule to the correct audience to support pipeline generation and revenue targets Opportunity and Deal Acceleration Support active opportunities with tailored messaging and campaigns Provide and tailor content such as case studies and customer proof points Reinforce competitive positioning within strategic deals Partner with sales to increase engagement from key stakeholders Operate as the embedded marketing lead within commercial pods, partnering daily with AEs and SDRs to drive coordinated account engagement Post‑Sale and Expansion Run campaigns to support onboarding and product adoption Identify and support cross‑sell and upsell initiatives within existing accounts Support whitespace analysis and coverage strategies Deliver campaigns to support renewals Engagement Monitoring and Optimisation Track and report on account-level engagement performance Monitor stakeholders’ engagement with the content and stakeholder coverage Use data to improve targeting, messaging and campaign performance Report impact and insights to key internal stakeholders Champion AI‑powered marketing workflows including Clay for data enrichment and prospecting, and generative AI tools for content and personalisation at scale Qualifications 5+ years proven experience in Account-Based Marketing (ABM) or B2B marketing Excellent digital marketing skills and proficiency working with martech tools such as Salesforce, Demandbase, Marketo, On24 Strong collaboration with sales and cross‑functional teams Data‑driven mindset with experience in performance tracking and optimization Ability to turn business goals into practical marketing plans Excellent written and spoken communication Market‑leading salary and bonus scheme Comprehensive Medical, Dental, and Vision coverage provided through Cigna Access to Cobra Coverage Employee Assistance Programme 401k retirement savings plan Life, Accident, and Disability Cover Participation in a Savings and Transformation Scheme Opportunity to earn an annual company bonus based on performance Generous 20 days of leave annually + 3 company closure days for designated holidays Opportunity to work on a cutting‑edge Fintech product, utilizing the latest tools and technologies Complimentary lunches provided in the office WFH set‑up allowance to support a comfortable and efficient remote working environment We can only accept applications from candidates who are eligible to work in the US. No visa support is on offer. #J-18808-Ljbffr Mind Detect