Vice President of Marketing

# Vice President of MarketingPosted on Aug 11, 2026Castle Rock, ColoradoFull-time$200,000 - $250,000**Position Title:** VP of Marketing**Location:** Castle Rock, Colorado**Employment Type:** Full-time | Hybrid Work Flexibility**Salary:** $200,000 - $250,000 annually**Posted:** *Tuesday, September 11, 2026***About the Role**Robinson & Henry, P.C., one of Colorado's fastest-growing law firms, seeks a VP of Marketing to take full operational ownership of the firm's marketing function. This is a build role, not a maintenance role: the VP will lead an experienced in-house team and add performance and analytics capability alongside it, own a substantial multi-million-dollar paid media program, and construct the attribution architecture that connects every marketing dollar to a signed client.**Key Responsibilities*** Own the firm's paid media program end to end, including Google Ads (Search, Display, LSAs, Performance Max), Meta, and the outside media agency relationship* Build and maintain full-funnel attribution: UTM taxonomy, dynamic phone tracking, offline-conversion feeds, GCLID/LSA matching, and multi-touch reporting* Develop marketing dashboards and key performance metrics for client-acquisition cost, fee growth, and lead velocity* Grow revenue while lowering cost per acquisition across practice areas, including contingency-fee matters* Lead process improvement, automation, and marketing systems optimization* Partner with the firm's development team on landing-page, conversion, and self-service digital experiences* Partner with executive leadership on growth strategy, budget planning, and organizational scale**Qualifications*** Bachelor's degree in Marketing, Business, or a quantitative field; MBA or proven equivalent experience a plus* 10+ years in demand-generation or performance marketing* **3+ years in a senior-leadership role at a B2C company (legal, healthcare, home services, or a similar high-ticket vertical)*** Ownership of an annual media and head-count budget of at least $4 million, with demonstrated success scaling revenue while lowering cost per acquisition* Fluency in full-funnel attribution architecture: UTM taxonomy, dynamic phone tracking, Google and Meta offline-conversion feeds, GCLID/LSA matching, multi-touch reporting* Hands-on mastery of Salesforce, Looker Studio/GA4, Google Ads, Meta Ads Manager, and call-tracking platforms such as CallRail* Proven ability to recruit, coach, and performance-manage cross-functional teams across creative, analytics, and operations* Experience presenting clear ROI cases to ownership and the leadership team* E-commerce or digital-product experience (subscription, self-service, or transactional funnels) preferred but not required**Why Robinson & Henry?**We treat marketing as a strategic driver of the business, not a support function.* Transparent, competitive salaries and annual raises* Discretionary annual leadership bonus* Medical, dental, and vision insurance, 401(k)* Generous paid time off (PTO) and paid sick leave* Career advancement with real management and skill-building paths* Work-life and workload balance, with capacity assessed proactively**Application Deadline:** ***Monday, September 14, 2026*** #J-18808-Ljbffr