Brand Strategist

Job Title: Brand Strategist [D-MBS:3119] Department: Creative Communications Reports to: VP, Creative Employment Type: Full-Time, Exempt About ADI Global Partners: ADI Global Partners is an award-winning, full-service PR and communications agency delivering strategic communications, reputation management, crisis advisory, brand strategy, and creative services to clients across industries on a global scale. We craft powerful narratives, build strong brands, create engaging content, design standout digital experiences, and deliver measurable results—helping clients confidently navigate media, reputation, and brand challenges with clarity and impact. We build a collaborative and innovative culture focused on excellence and real-world impact. Position Overview The Brand Strategist will lead the development and execution of a cohesive brand strategy across all platforms, with a strong focus on social media growth, podcast development, brand monetization, public relations, and community engagement. This role is both creative and strategic—ideal for someone who understands the intersection of personal brand and media-driven storytelling. Key Responsibilities Brand Development. Define and refine brand voice, tone, and identity across all touchpoints. Develop and implement branding guidelines to ensure consistency across all platforms. Help shape the narrative and structure of the brand. Identify growth opportunities, book high-impact guests, and develop monetization funnels (ads, sponsorships, Patreon, etc.). Social Media Management. Plan and execute engaging content across Instagram, YouTube, Facebook, X, TikTok, and LinkedIn. Track performance metrics and optimize content strategy for reach and engagement. Monetization Strategy. Identify and manage revenue streams, including sponsorships, digital products, events, and affiliate marketing. Work closely with partnerships and sales to pitch and close brand deals. Craft media pitches and coordinate press placements, interviews, and podcast swaps. Cultivate relationships with media outlets, influencers, and brand partners. Campaign Management. Lead brand campaigns around key launches, episodes, or events. Coordinate creative assets, timelines, and promotional strategies. Qualifications 3+ years of experience in brand strategy, media, or marketing roles. Proven track record managing and growing a personal or business brand. Strong understanding of podcast production and monetization models. Experience with social media scheduling, content creation, and analytics tools. Background in PR and relationship-building with influencers or media outlets. Exceptional writing, storytelling, and creative thinking skills. Self-motivated, organized, and thrives in a fast-paced, creative environment. Bonus Points If You Have Graphic design or video editing skills (Canva, Adobe, Final Cut Pro, DaVinci, etc.). Experience working with public figures or mission-driven brands. Familiarity with various podcast platforms. Why Work for Us? At ADI Global Partners, your work matters—every day you’ll help brands tell powerful stories, build lasting reputations, navigate challenging situations, and rise above the competition. Teamwork. From shaping strategic ideas and writing compelling narratives to handling media relations, creating digital content, engaging audiences, and protecting reputations—we cover the full spectrum. You’ll build broad skills and never get boxed into one small role. Real impact you can see. Your efforts drive visibility, trust, and growth for clients. You’ll witness concrete wins—strong media placements, stronger brands, successfully navigated crises—and know you played a key role. Creative, collaborative team. We thrive on fresh thinking and genuine teamwork. You’ll work alongside smart, supportive colleagues who value your input, share ideas freely, and push each other to deliver outstanding results. Room to grow. We invest in your professional development through ongoing training, challenging projects that push your skills, and clear advancement paths. If you’re driven and curious, there’s genuine opportunity to build your career here. A culture that feels right. Fast-paced but positive, built on excellence, innovation, and mutual respect—for our clients and each other. You’ll feel valued and part of a team that’s both challenging and rewarding. If you’re passionate about communications, love solving problems with creativity, and want your work to truly count, ADI Global Partners is the place for you. ADI Global Partners is committed to a professional and respectful recruiting experience for all candidates. Our official job postings can be found on our careers page. We are committed to equal employment opportunity and affirmative action. #J-18808-Ljbffr