GTM Lead
$180kClera
Job Description
Job Description
About the Role
A YC-backed, seed-stage AI developer infrastructure startup in San Francisco is looking for a GTM Lead to own the entire go-to-market function from day one. The company builds sandboxing and testing infrastructure for AI agents — a nascent, fast-moving space that has already hit product-market fit ahead of schedule, with demand outpacing supply.
You'll be the first dedicated GTM hire at a tight-knit four-person team, working directly with the founders to build marketing, tune the sales pipeline, and run the GTM operations that prove what's working. This is a hands-on execution role — you do the work yourself before you build a team. Visa sponsorship is not available for this position.
What You'll DoOwn marketing end-to-end: positioning, messaging, content, launches, and demand generation.
Co-own story and brand direction with the founding team, then execute the strategy and iterate based on results.
Tune the sales pipeline by analyzing how leads arrive, get qualified, and where they stall — then fix the bottlenecks.
Run constant experiments and let data, not opinions, drive what you double down on.
Reach a technical audience authentically — engineers and platform teams who reject marketing speak.
Handle GTM ops: tooling, tracking, and reporting that surface what's actually working.
Write copy, build sequences, and read the numbers yourself until the motion is proven.
Hire and lead marketers once you've validated the playbook.
Must-haves:
3+ years of hands-on B2B growth marketing experience, with direct involvement in taking a company from Series A through Series B — in the room making decisions, not adjacent to them.
Deep technical fluency: you can explain complex infrastructure or developer tooling concepts to engineers without a translator.
Proven ability to build and execute an end-to-end B2B marketing function (positioning, messaging, content, demand gen, pipeline tuning) independently.
Demonstrated track record of running A/B tests and experiments at volume, with data-driven decision-making to match.
Experience marketing to technical audiences — engineers, platform teams, infrastructure buyers — without falling back on marketing clichés.
Hands-on GTM ops experience: pipeline tracking, analytics, reporting infrastructure.
Experience optimizing sales pipelines including lead qualification, bottleneck identification, and conversion improvement.
Strong pluses:
Background in developer tools, infrastructure, or platform companies.
Published technical writing under your own name — newsletter, Substack, blog, or documentation with a real audience.
Experience leading a company through a repositioning or rebrand and measuring its impact on metrics.
Prior experience hiring and managing marketing team members.
Base salary: $180,000+ USD annually (commensurate with experience)
Early-stage equity in a well-funded, high-traction company (Seed stage, backed by top-tier investors)
This role is on-site in San Francisco, CA . Candidates must be based in San Francisco or willing to relocate. Remote or hybrid arrangements are not available for this position.
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