Lead, CDP and Audience Operations

Lead, CDP and Audience Operations

Primary Location : Oak Brook, Illinois


V-Soft Consulting is currently hiring for a Lead, CDP and Audience Operations for our premier client in Oak Brook, Illinois.

Education and Experience "

• 5+ years of hands-on experience working with a Customer Data Platform (CDP).
• 1+ years experience leading CDP-related projects, enhancements, or cross-functional initiatives.
• 8+ years of experience in marketing technology, customer data, marketing operations, or digital marketing.
• Experience with Agile methodology in a product owner or business analyst capacity.
• Experience working in a matrixed environment within a large or global organization.
• Proven ability to turn business needs into data and activation requirements.

Knowledge and Skills:

• Ability to build trusted relationships across marketing, IT, analytics, and external vendors.
• Strong communication skills with the ability to articulate priorities, rationale, and requirements to technical and non-technical audiences.
• Ability to manage multiple technical projects simultaneously in a fast-paced environment.
• Executive presence and ability to present ideas and recommendations to senior leaders.

Preferred Qualifications

• Working knowledge of SQL.
• Experience with Tealium (Tag Manager or CDP).
• Experience with Workfront or similar project management tools.
• Experience supporting lifecycle marketing, CRM, personalization, or audience-based activation.

WHAT YOU'LL DO:

Job Responsibilities:

• Translate business and marketing needs into CDP-ready requirements for events, attributes, and activation logic.
• Partner with Marketing, IT, and analytics teams to prioritize enhancements, resolve issues, and scale CDP use cases.
• Develop, operationalize, and optimize marketing audiences to support lifecycle engagement, personalization, and performance goals.
• Drive governance and best practices across CDP processes, ensuring audience quality, consistency, and activation reliability.

Interested?


Qualified candidates should send their resumes to View email address on click.appcast.io


V-Soft Consulting Group is recognized among the top 100 fastest growing staffing companies in North America, V-Soft Consulting Group is headquartered in Louisville, KY with strategic locations in India, Canada and the U.S. V-Soft is known as an agile, innovative technology services company holding several awards and distinctions and has a wide variety of partnerships across diverse technology stacks.


As a valued V-Soft Consultant, you're eligible for full benefits (Medical, Dental, Vision), a 401(k) plan, competitive compensation and more. V-Soft is partnered with numerous Fortune 500 companies, exceptionally positioned to advance your career growth.


V-Soft Consulting provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


For more information or to view all our open jobs, please visit or call View phone number on click.appcast.io.