Content Strategist Lead

Marketing Content Strategist Lead

Sigma360 is a cloud-based data platform that has emerged as the definitive choice for point-in-time risk screening and perpetual client monitoring. Underpinned by thousands of fully integrated and hosted data sources and proprietary entity resolution, risk extraction and scoring algorithms, the platform can identify and return direct and network-based entity risk at sub-second speeds. Sigma360's solutions are used by financial institutions, asset managers, professional services firms, fintechs and global corporations seeking to consolidate operations into a singular risk intelligence platform and more efficiently manage the entire client lifecycle.

Role Overview

We are looking for a Marketing Content Strategist Lead who will own Sigma360's content engine from strategy to production. This role is responsible for building and growing a rich library of high-performing content that drives organic search visibility, establishes Sigma360 as the authoritative voice in risk intelligence, and generates inbound demand across every stage of the buyer journey. You will lead our keyword and SEO strategy, create and commission content across formats, and bring together writing, design, and video to produce assets that rank, convert, and educate. This is a builder role: you will be shaping the foundation of our organic content presence from the ground up.

Key Responsibilities

SEO, AEO & GEO Strategy

• Own and evolve Sigma360's end-to-end search strategy across website, blog, landing pages, and content assets—driving qualified organic traffic, pipeline, and revenue.
• Lead Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) initiatives, ensuring content is structured to perform across AI-driven search experiences (e.g., featured snippets, conversational search, and LLM-generated responses).
• Conduct ongoing keyword research, competitive analysis, and SERP trend monitoring to identify high-impact opportunities and content gaps aligned with buyer intent.
• Partner cross-functionally with product marketing, demand generation, and web teams to translate business goals into high-performing, search-optimized content.
• Drive on-page and technical SEO best practices, including metadata, internal linking, schema markup, and site architecture improvements.
• Develop and execute a scalable content roadmap that supports each stage of the buyer journey—from awareness through conversion.
• Measure and report on SEO performance, continuously optimizing based on traffic, rankings, engagement, and pipeline contribution.
• Stay ahead of evolving search trends (AI search, zero-click results, algorithm updates) and proactively adapt strategy to maintain competitive advantage.

Content Library and Production

• Build and maintain a comprehensive content library, including blog posts, long-form guides, whitepapers, case studies, one-pagers, and sales collateral.
• Develop a content calendar aligned to keyword strategy, campaign priorities, and industry events, and manage production end-to-end.
• Write, edit, and oversee content production across formats, maintaining a consistent and authoritative brand voice across all outputs.
• Commission and manage external writers, designers, and video producers where needed, providing clear creative briefs and editorial direction.

Design and Visual Content

• Design or direct the design of visual content including infographics, social graphics, ad assets, presentation decks, and marketing collateral using Canva and Adobe Creative Suite.
• Produce or oversee the production of video content, including explainer videos, customer stories, social video clips, and event highlights.
• Apply strong visual design sensibility to ensure all content assets are polished, on-brand, and built to perform across digital channels.

Landing Page and Conversion Content

• Write and optimize copy for landing pages, campaign pages, and gated content, with a focus on clarity, relevance to search intent, and conversion.
• Partner with the Demand Generation Lead to ensure content assets and landing pages are aligned across paid and organic campaigns.
• Test and iterate on content formats, headlines, CTAs, and page structure to continuously improve engagement and conversion rates.

Reporting and Content Performance

• Track and report on content performance metrics including organic traffic, keyword rankings, engagement, content-driven leads, and content velocity.
• Use tools such as Google Search Console, SEMrush, Ahrefs, or similar platforms to monitor performance and guide content investment decisions.
• Stay ahead of developments in SEO, AEO, and generative AI search to adapt strategy proactively.

Qualifications

• SEO certification required (Google, SEMrush, HubSpot, Moz, or equivalent); AEO knowledge and experience strongly preferred.
• 3 to 5 years of content marketing experience with a demonstrated track record of growing organic search traffic through content strategy and production.
• Deep knowledge of SEO best practices including keyword research, on-page optimization, content structure, internal linking, schema markup, and technical SEO fundamentals.
• Hands-on experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
• Strong writing, editing, and content strategy skills across formats: long-form, short-form, web copy, email, and collateral.
• Proficient in Canva and Adobe Creative Suite for designing visual content and marketing materials.
• Ability to write compelling landing page copy and optimize content for both search intent and conversion.
• Highly organized with experience managing a content calendar across multiple formats and stakeholders simultaneously.
• Strong communicator who can translate technical subject matter into accessible, engaging content for diverse audiences.
• Background working in a B2B SaaS or data company environment.
• Experience creating content in financial services, compliance, risk, or regulatory technology (regtech) verticals.