Performance & Revenue Growth Marketer

Performance & Revenue Growth Marketer (Part Time, Remote) PLEASE APPLY at View email address on click.appcast.io directly with resume and cover letter. We will not look at resumes on LinkedIn. The Candidly : A lifestyle brand for pragmatic skeptics who want to be pretty, healthy, happy. ER. HappiER. | Instagram About The Candidly We’re a digital-first lifestyle brand that writes about style, beauty, trends, health, recipes, exercise, home, and marriage. You know, the big stuff. Everyone is welcome, but our target demo is grown-ups who want smart, skeptical, but fun takes on how to live better. The Role We’re hiring a Performance & Revenue Growth Marketer to directly own and grow total site revenue at The Candidly. This is a hands-on role focused on performance and outcomes, not brand marketing or social content. You’ll drive growth across paid acquisition, affiliate commerce, and newsletter growth and retention , using data to identify the highest-impact opportunities and scale what works. This role is about identifying and pulling the highest-impact revenue levers—not doing everything at once . You should love analyzing data, pressure-testing assumptions, and turning insights into measurable results. What You’ll Own Paid Acquisition & Efficiency (Primary Focus) Own paid performance across Meta Ads Manager (and additional channels as appropriate) Drive efficiency across CAC, ROAS, RPM, and LTV Develop and execute structured testing frameworks across creative, targeting, and landing paths Allocate and optimize spend to maximize revenue and profitability Total Site Revenue & Affiliate Growth Partner with editorial and commerce to grow affiliate revenue across Amazon, ShopMy, Impact, Skimlinks , and direct partners Optimize affiliate funnels: content placement, CTAs, linking strategy, and conversion paths Monitor revenue performance, identify trends, and scale what’s working Newsletter Growth, Retention & Monetization Own newsletter growth strategy focused on subscriber acquisition, engagement, and retention Improve signup conversion and lifecycle performance through segmentation and testing Align newsletter strategy with broader revenue and traffic goals Analytics, Insights & Experimentation Use GA4 and platform reporting to track performance across the full funnel Build and maintain dashboards tied to revenue, efficiency, and subscriber growth Translate data into clear insights and prioritized action plans Lead A/B and multivariate testing across paid, on-site, and newsletter flows How Success Is Measured Growth in total site revenue driven by paid, affiliate, and newsletter channels Improved paid efficiency (CAC, ROAS, RPM) Sustained growth in high-quality newsletter subscribers and retention What We’re Looking For 5–8 years of experience in performance or growth marketing for digital media, commerce, or subscription businesses Proven experience owning revenue outcomes , not just channel execution Deep hands-on experience with: Meta Ads Manager GA4 Newsletter/ESP platforms (Mailchimp, Klaviyo, ConvertKit, or similar) Strong background in paid acquisition, affiliate commerce, SEO, and lead generation Highly analytical, self-directed, and comfortable working in a lean environment Excellent critical thinker who knows what to test, what to stop, and what to scale How to Apply Please email View email address on click.appcast.io with your resume and a cover letter . We will not review applications submitted through LinkedIn. #J-18808-Ljbffr