Marketing Operations Lead - 59814677044

Marketing Operations Lead

Location: Remote 
Schedule: Full-Time | Monday–Friday | EST Hours Preferred
Reports To: Owner
Team Structure: Small Marketing Team (This Role + In-House Content Creator + External Website Vendor)

About the Opportunity

We are seeking a highly organized, strategic, and execution-focused Marketing Operations Lead  to serve as the operational backbone of our marketing function.

This is not a basic social media role—it is a high-ownership position responsible for managing campaigns, channels, vendors, reporting, recruiting marketing, and brand consistency across every public-facing touchpoint of the business.

You will work directly with ownership to ensure the company shows up consistently, credibly, and professionally across multiple audiences, including property managers, general contractors, building owners, and future employees.

This role will partner closely with an in-house Content Creator who handles field capture and production, while you own strategy, channel management, execution, and performance reporting.

The ideal candidate is equal parts marketer, operator, and brand steward—someone who can think strategically while also handling day-to-day execution without constant oversight.

What Success Looks Like

Your mission is to run the day-to-day marketing engine—campaigns, content flow, CRM hygiene, paid ads, vendor coordination, recruiting marketing, and reporting—while protecting and strengthening the brand’s reputation.

You will help ensure the business becomes the most recognized and trusted name in its market through consistent, authentic, and high-quality marketing execution.

Brand Philosophy

This company does not believe in loud, flashy marketing.

The brand is built on trust, credibility, craftsmanship, and long-term reputation.

Our marketing approach is:

• Subtle and trust-first rather than aggressive selling
• People-focused and video-driven over graphic-heavy content
• Authentic, relatable, and community-centered
• Rooted in proof, case studies, employee highlights, and educational content
• Aligned with long-term reputation over vanity metrics

The right candidate understands that what we choose not to say is often just as important as what we do say.

Key Responsibilities

Marketing Strategy & Execution

• Build, manage, and execute the monthly marketing calendar across all channels
• Own day-to-day campaign execution and channel consistency
• Ensure brand messaging remains aligned across all public-facing platforms
• Develop strategic recommendations based on performance insights and business priorities

Social Media & Content Management

• Lead LinkedIn strategy (organic + paid), our highest-performing channel
• Manage publishing calendars across LinkedIn, Facebook, and Instagram
• Direct the in-house Content Creator on:
  • Shot lists
  • Content priorities
  • Asset utilization
  • Post-production needs
• Ensure content output aligns with brand voice and business goals

Website & Vendor Management

• Manage the external website partner for:
  • Website updates
  • Landing pages
  • SEO improvements
  • Blog and content publishing
• Own vendor relationships and ensure projects move forward without escalation

Paid Advertising

• Manage and optimize paid campaigns across:
  • Google Ads
  • LinkedIn Ads
  • Meta Ads
• Monitor budgets carefully and optimize for ROI and lead quality

Email Marketing & CRM

• Own email marketing strategy including:
  • Audience segmentation
  • Automations
  • Monthly newsletters
  • Campaign execution
• Maintain CRM hygiene and ensure accurate lead routing and tracking
• Improve visibility from lead source to pipeline conversion

Recruiting & Employer Branding

• Manage recruiting marketing initiatives including:
  • Careers page optimization
  • Job advertisements
  • Employer branding
  • Candidate application flow improvements
• Support hiring visibility and applicant generation through marketing efforts

Reporting & Analytics

• Surface monthly insights and recommendations to ownership
• Manage reporting dashboards and ensure all channels report against clear goals
• Make campaign decisions based on data, not assumptions

Events & Industry Presence

• Coordinate:
  • Trade shows
  • Sponsorships
  • Industry memberships
  • Association participation
• Ensure brand presence remains strong within the local market

Required Qualifications

• 3+ years of B2B marketing experience in a coordination, specialist, or manager-level role
• Strong experience with service-based businesses, construction, trades, or building products industries preferred
• Proven success managing LinkedIn strategy (organic + paid)
• Strong copywriting skills with the ability to write in an authentic, trust-building brand voice
• Hands-on experience with:
  • HubSpot or similar CRM
  • Google Ads
  • LinkedIn Campaign Manager
  • Meta Ads Manager
  • Email marketing platforms
• Strong understanding of campaign analytics and performance optimization
• Excellent project management and organizational skills
• Experience managing external vendors and cross-functional workflows
• Highly self-directed and disciplined in a remote work environment

Preferred Qualifications

• Background in construction, roofing, trades, or building products industries
• Experience working alongside in-house photo/video or creative teams
• Recruiting marketing or employer branding experience
• Familiarity with local service business marketing strategies

Character & Culture Fit

This role requires strong judgment and trust.

We are looking for someone who:

• Thinks like an owner and treats company resources responsibly
• Prioritizes long-term reputation over short-term wins
• Operates with integrity, honesty, and accountability
• Understands how to protect and strengthen a brand
• Can make sound decisions without needing daily oversight
• Brings calm, direct communication and strong professional maturity
• Fits well within a values-driven, family-owned business environment

This is a role for someone who leads with judgment—not just tactics.

Performance Expectations

First 90 Days

• Fully understand current reporting systems and marketing performance
• Own and execute the marketing calendar without gaps
• Manage the website vendor independently and effectively
• Create visibility into lead flow from source to sales pipeline
• Establish strong communication flow across ownership, content creation, and vendors

Ongoing Success

• Marketing contribution to pipeline is measurable and improving
• Recruiting marketing consistently drives qualified applicants
• All major channels are reporting clearly against goals
• Brand visibility and market trust continue to strengthen over time

Why This Role Matters

This role is highly visible and highly trusted.

You will directly influence how customers, partners, future employees, and the market perceive the business.

For the right person, this is an opportunity to own a meaningful function, build long-term impact, and become a critical part of leadership’s growth strategy—not just “run marketing tasks.”