Associate Director Omnichannel Analytics Enablement Strategy

About the Department Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our "test and learn" mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results. The Position The Associate Omnichannel Analytics Enablement Strategy Director will be responsible for establishing and leading the strategy for an enterprise web & campaign analytics measurement framework and the enablement of product analytics tools like Adobe Customer Journey Analytics. They will be accountable for building an integrated enterprise, event-driven digital data taxonomy that will be leveraged by multiple internal and external partners to accomplish actionable insights, dashboard automation, next best action, experimentation, personalization, and journey orchestration opportunities. Relationships The Associate Omnichannel Analytics Enablement Strategy Director sits within the Omnichannel intelligence team, part of the broader Customer Engagement & Channel Experience function. This role will report directly into the Director of Omnichannel Intelligence. This is a high-visibility, cross-functional role and will collaborate closely with brand, marketing operations, IT, legal, reporting analysts and external vendors on tagging enablement activities to deliver best in class data-driven, dynamic customer experiences at scale. Essential Functions Omnichannel CX Data Strategy Leadership: Lead the execution and continuous optimization of an enterprise-grade CX Product Analytics data strategy across HCP and patient experiences. Own the end-to-end CX data ecosystem, ensuring scalable insights and consistent customer engagement. Analytics Solution Design & Strategic Enablement: Lead cross-functional web and campaign tracking initiatives, translating business objectives into scalable product analytics solutions and implementation roadmaps. Stakeholder Discovery & Alignment: Facilitate workshops to surface and prioritize key business questions, translating needs into technical inputs for analytics and engineering teams. Omnichannel Campaign Taxonomy & Enablement: Lead the development and governance of a standardized omnichannel campaign taxonomy and self-service tracking request capability. Analytics Socialization & Democratization: Design, operationalize, and sustain solution validation playbooks and dashboards, driving organizational fluency in analytics best practices. Cross-Functional Product Analytics Enablement: Partner with IT engineering teams and analytics SMEs to co-design and deliver a robust data foundation, establishing data quality and governance standards. Data Usability & Transparency Enablement: Create enterprise-grade data artifacts, including a business and analytics lexicon and visual data maps to support transparent data consumption. Analytics Validation & Solution Integrity: Oversee data validation, tagging audits, and platform monitoring to ensure integrity and reliability of analytics implementations. Continuous Education & Capability Advancement: Champion continual learning to build omnichannel analytics capability and future-ready skills across the team. Privacy-by-Design & Regulatory Compliance: Partner with Legal, Privacy, and Compliance teams to embed privacy-by-design principles across analytics solutions and maintain regulatory alignment. Physical Requirements 0-10% overnight travel required. Qualifications Bachelor's degree in Computer Science, Information Technology, Engineering or equivalent required. Master's degree preferred. 8+ years of experience leading an analytics operations and digital data enablement program with emphasis on campaign and web data management & strategy. 4+ years of experience building and directing multiple agile development teams. Knowledge of Snowflake and cloud-based infrastructure for developing ETL processes. Proficiency with omnichannel analytics and reporting tools, such as Tableau, Google Analytics, Adobe Customer Journey Analytics, Crossix DIFA, etc. Advanced analytics and digital data acumen, with a preferred background in omnichannel reporting and analysis. Experience developing tracking solutions for native/mobile applications. Experience developing campaign taxonomy and implementing self-service campaign tracking solutions. Proven success in executing strategy through expert understanding of market and industry, and insights. Ability to adapt to evolving priorities while managing competing priorities. Experience working with products to aid optimal site user experience including Adobe suite (AEM, Target, Experience Platform, Customer Journey Analytics, Launch, Real Time CDP, Journey Optimizer, Campaign), SEO, and dynamic modularized content delivery. Experience with automated testing strategies, build pipelines, and deployment systems. Experience with enterprise web content management systems such as AEM and embedding extensible tracking solution at template and component level. Obsessive about user experience and accessibility. Experience mentoring and managing a team of analytics SMEs including taxonomists, engineers, and QA technologists. Experience managing technical vendors and outsourced providers. Ability to manage multiple projects in a fast-paced environment. Highly collaborative with strong communication skills (verbal and written) and intellectual curiosity. Possesses high emotional intelligence, positive attitude, and the ability to influence without authority. Excellent analytics skills with the ability to gather, analyze and interpret data to support decision making. Understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers preferred. Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up. Compensation & Benefits The base compensation range for this position is $152,000 to $228,300. The position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation, company vehicles, and other benefits. Employees are eligible to participate in company benefit programs, including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The company also offers time off pursuant to its sick time policy, flexible vacation policy, and parental leave policy. Equal Opportunity & Inclusion We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at View phone number on click.appcast.io. This contact is for accommodation requests only and cannot be used to inquire about the status of applications. #J-18808-Ljbffr Merck & Co.