Ford Sales Manager

Automotive Sales Manager

Razzari Ford | Merced, California

Lead. Coach. Win. Grow.

Razzari Ford is seeking an experienced, results-driven Automotive Sales Manager to join our leadership team in Merced, California. As part of a Veteran and Family-Owned dealership group proudly serving Merced County since 1978, we are committed to delivering an exceptional customer experience while fostering a culture of accountability, teamwork, and professional growth.

This is an outstanding opportunity for a proven automotive sales leader who thrives in a fast-paced environment, excels at developing high-performing teams, and is passionate about driving sales performance and profitability.

What You'll Do

• Lead, motivate, and develop a team of Sales Consultants to achieve and exceed monthly sales objectives.


• Manage daily showroom operations and sales activities to maximize productivity and customer satisfaction.


• Coach and mentor sales staff through one-on-one training, role-playing, and performance management.


• Monitor key performance indicators including closing ratios, lead response times, appointments, showroom traffic, and customer satisfaction.


• Work closely with the Finance Department to ensure seamless transactions and exceptional customer experiences.


• Assist in desking deals, structuring transactions, and negotiating with customers to maximize profitability while maintaining transparency and integrity.


• Utilize CRM tools to manage lead follow-up, customer retention, and sales pipeline activity.


• Recruit, train, and retain top sales talent.


• Collaborate with dealership leadership to develop and implement sales strategies that increase market share and dealership performance.


• Maintain a strong understanding of Ford products, programs, incentives, and competitive market trends.


• Foster a culture focused on customer service, accountability, and continuous improvement.

What We're Looking For

Required Qualifications

• Minimum 3 years of Automotive Sales Management experience.


• Proven track record of achieving sales goals and driving dealership profitability.


• Strong leadership skills with the ability to motivate and develop a winning team.


• Experience desking deals and managing the complete sales process.


• Excellent communication, coaching, and interpersonal skills.


• Understanding of CRM systems and lead management processes.


• Ability to analyze reports, identify opportunities, and implement action plans.


• Professional appearance and strong work ethic.


• Valid driver's license with a clean driving record.

Preferred Qualifications

• Experience with VinSolutions CRM.


• Ford dealership experience.


• Bilingual (English/Spanish) is a plus.

Why Join Razzari Ford?

At Razzari Ford, you'll have the opportunity to work for one of the Central Valley's most respected automotive organizations. We offer:

• Competitive Compensation Plan


• 401(k) 


• Medical, Dental, and Vision Insurance


• Paid Time Off


• Ongoing Training and Leadership Development


• Supportive Leadership Team and Positive Work Environment

Compensation

$10,000 - $15,000+ per month

Compensation includes a competitive salary and performance-based commission structure. High-performing managers have the opportunity to exceed stated earnings.

Join Our Team

If you're an experienced automotive sales leader who is passionate about developing people, delivering exceptional customer experiences, and driving results, we invite you to apply today.

Become part of a dealership group that has been serving the Central Valley with integrity, excellence, and community commitment for over 45 years.

Razzari Ford is an Equal Opportunity Employer.