Product Owner
KForce
DescriptionKforce has a client that is seeking a Product Owner in Saint Louis, MO.Summary:We are seeking an experienced Product Owner - Marketing Technology to lead the strategy, roadmap, and execution of marketing technology initiatives across B2C and B2B2C business models. This role will be responsible for owning and optimizing marketing automation platforms, primarily Salesforce Marketing Cloud, to drive customer acquisition, engagement, and lifecycle marketing outcomes.Requirements* 10 years of professional experience, including 5+ years in product ownership within marketing technology or marketing automation roles* Experience supporting B2C, and B2B2C marketing modelsStrong understanding of:* Customer journeys and lifecycle marketing* Lead management and scoring* Segmentation and personalization strategiesExperience with:* Salesforce Marketing Cloud Engagement* Oracle Eloqua* Experience working in Agile/Scrum environments* Ability to translate business requirements into technical user storiesJob TypeContractCompensation50 - $60
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