Digital Marketing Manager

Digital Marketing ManagerThe Digital Marketing Manager is responsible for the bank’s digital marketing strategy, campaign performance, search visibility, analytics, website management, and digital vendor relationships. This role combines strategic planning, performance optimization, and hands-on ownership of the platforms and initiatives that support growth and enhance customer experience.Essential Task Statements:Develop and execute digital marketing strategies that support organizational growth objectives and business priorities.Plan, manage, and optimize digital campaigns across search, display, OTT, paid social, email, and customer onboarding channels.Partner with business lines and internal stakeholders to identify campaign opportunities and translate business goals into effective marketing programs.Manage campaign budgets, target strategies, channel recommendations, and creative requirements to maximize performance.Oversee campaigns from planning and implementation through ongoing optimization and post-campaign analysis.Monitor lead generation, conversion performance, and customer acquisition efforts, making recommendations to improve results and return on investment.Ensure campaigns and supporting materials comply with applicable banking regulations and internal policies.Serve as the subject matter expert for SEO, GEO, reputation management, digital analytics, and performance measurement.Own the administration, configuration, and optimization of Google Analytics, Google Tag Manager, Google Search Console, and related digital measurement platforms.Develop and maintain campaign tracking frameworks, conversion tracking, event tracking, goal configuration, and attribution models to ensure accurate measurement of marketing performance.Manage Google Business Profiles and location listings across Google, Apple, and Bing platforms while improving local search visibility and location accuracy.Develop and execute reputation management strategies, including monitoring online reviews, identifying trends, coordinating appropriate responses, and strengthening the bank’s online reputation.Monitor search trends, competitive activity, customer behavior, and opportunities to improve online visibility and digital performance.Develop dashboards, reporting, and actionable insights that support data-informed decision-making and continuous optimization.Oversee website strategy, content, performance, and user experience.Manage domain portfolio strategy, governance, and maintenance.Identify opportunities to improve website performance, functionality, navigation, engagement, and conversion.Ensure digital properties align with brand standards, business objectives, regulatory requirements, and compliance expectations.Partner with Compliance, Legal, and business stakeholders to ensure marketing initiatives and digital content meet applicable banking regulations and internal policies.Manage relationships with digital agencies, technology partners, and marketing vendors.Establish clear goals, reporting expectations, timelines, and performance standards.Evaluate vendor recommendations and performance to ensure strategies align with the bank’s priorities and deliver measurable value.Hold vendors accountable for established deliverables, service expectations, and results.Additional Functions:Work overtime, as needed.Provide assistance to other departments as needed.Perform other duties that may be assigned and requested.Position Qualifications:Education: Required: Bachelor’s degree in marketing, Communications, Business, or a related field.Experience: Preferred:5–7+ years of experience in digital marketing, search marketing, analytics, website management, or related fields.Experience planning and managing paid media campaigns, digital platforms, websites, budgets, and vendor relationships.Deep knowledge of SEO, local search, reputation management, Google Analytics, Google Tag Manager, Google Search Console, campaign tracking, attribution, and digital marketing performance measurement.Ability to translate analytics and performance data into clear insights and actionable recommendations.Strong analytical, project management, communication, and problem-solving skills.Ability to operate effectively in both strategic and hands-on roles.Experience working within a regulated industry is a plus.Banking or financial services marketing experience is preferred but not required.Position Requirements:Accountability – Always do what we say and hold one another accountable.Accuracy – Thorough with strict attention to detail; does work right the first time; identifies and corrects errors; produces complete and error free work.Active Listening – Gives full attention to what others are saying, attentive to others’ ideas and concerns; asks questions to clarify understanding.Conceptual Thinking – Notices similarities between different and apparently unrelated situations.Confidentiality – Always maintains strict confidentiality.Community Development – Always committed to community development.Critical Thinking – Apply rules and logic to situations; considers factors beyond the initial information given.Data entry – Proficient alpha/numeric data entry skills.Ethical Conduct – Conducts oneself consistently with sound banking practices and standards, upholding the values of Guaranty Bank.Integrity – Always act with integrity and honesty.Respect – Always treats others with respect.Physical Requirements:Physical requirements needed to perform the above essential duties, with or without reasonable accommodation, may be requested from Human Resources.Frequency - Lbs.Sitting - 90%Standing - 5%Walking - 5%Fine Manipulation of hands - 85%Lifting - Daily - 10 lbs.Carrying - Daily - 10 lbs.Pushing/Pulling - SeldomBending/Squatting - RarelyReaching/Overhead - OccasionalStress Level - High at timesGeneral notice:The bank has reviewed the job description to ensure the essential functions and basic duties are current. This job description describes the general nature and level of work performed by the employee holding this position. It provides guidelines for the job expectations and the knowledge, skills, and abilities necessary to perform successfully in this position. This job description in no way states or implies that these are the only duties to be performed. Additional duties and responsibilities may be assigned by supervisors as deemed appropriate. This position does not constitute an employment agreement between the Bank and employee. This position description is subject to change as the needs of the bank and the requirements of the position change.