Manager, UCAN Paid Media Marketing - Series & Live

Job Title Marketing Leader – Paid Media Campaigns (Series, Non‑Fiction & LIVE slate) for Netflix in US and Canada. Responsibilities Develop and execute a paid media strategic framework: interpret insights and data early in the campaign lifecycle to inform the campaign framework. Design audience approach, channel strategy, and distribution rollout, independent of agency. Lead internal teams to create innovative, cross‑functional paid media marketing strategies for slate‑level campaigns and title launches (traditional media, digital, social, OOH, stunts, etc.). Partner with internal departments (creative, social, publicity, partner marketing, consumer products, agencies, operational teams) to plan and execute the campaigns, ensuring flawless execution and earned‑media opportunities. Collaborate with cross‑functional teams to manage talent relationships and day‑to‑day plan execution, ensuring creative alignment with campaign objectives. Manage media agency in developing marketing tactics and executing the campaign. Work with Consumer Insights and Marketing Strategy & Operations teams to gather data and conduct analysis that drives optimization and future media planning. Provide updates and points of view on key consumer trends to cross‑functional teams. Qualifications 8+ years of experience in a marketing/media role. Strong leadership skills and ability to conceptualize and articulate marketing/media plans. Passion for building successful marketing programs and series launches. Track record of disruptive messaging that generates earned media and social buzz. Experience managing large‑scale media budgets responsibly and flexibly across multiple programs. Ability to provide creative input from a regional and audience‑led perspective. Solid digital skills and fluency in digital buying environments, tracking, and testing. Strong analytical skills. Excellent communication and interpersonal skills. Strong level of independence and efficiency. Bachelor’s degree preferred. Compensation Annual salary range: $185,000 – $285,000. Benefits Comprehensive benefits including health plans, mental health support, 401(k) with employer match, stock‑option program, disability programs, health savings & flexible spending accounts, family‑forming benefits, life & serious injury benefits, paid leave, and flexible time off. Equal Opportunity Netflix is an equal‑opportunity employer. We celebrate diversity and provide a meaningful interview experience for all candidates. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. #J-18808-Ljbffr