Marketing and Communications Specialist

Job Description Employment Type: Part-time if remote (20-30 hours per week), full-time if located in the Greater Boston area The Boston Islamic Seminary (BIS) is seeking a dynamic and experienced Marketing and Communications Specialist. This role is pivotal in enhancing our digital presence, promoting our programs, and communicating our mission. The ideal candidate will have a diverse skill set in digital marketing, including video production, social media management, SEO, and graphic design. This is an exceptional opportunity to contribute to a mission-driven organization committed to academic excellence and community engagement. Key Responsibilities Social Media Management Post content at least twice daily, Monday through Friday. Schedule and manage weekend posts to enhance social media engagement. Plan and execute social media ad campaigns, including boosted posts and ads on Google and Facebook. Monitor, manage, and actively engage with all social media channels. Coordinate the social media calendar, creating and uploading content across platforms. Analyze and report on social media performance bi-monthly using appropriate tools. Engage with followers, respond to inquiries, and foster online community growth. SEO and Digital Marketing Implement and manage SEO strategies for social media and the seminary’s website. Optimize all posts, hashtags, and website content for search engines. Plan and execute online advertising campaigns, including Google Ads and social media boosts. Monitor and report on website analytics, making data-driven decisions to improve performance. Stay up-to-date with the latest SEO and digital marketing trends and best practices. Video Production and Editing Review and edit existing recordings and footage. Create promotional videos to highlight seminary programs and student achievements annually. Source material from past videos for ongoing use. Edit videos into short, engaging clips for weekly posts, creating at least five clips per week. Develop video content that aligns with marketing campaigns and events. Graphic Design Design and produce graphics for social media, website, marketing materials, and other digital and print media. Ensure all designs align with brand identity and guidelines. Create at least ten graphics weekly, including course flyers, program promotions, and event materials. Collaborate with the marketing team to develop compelling visual content. Develop and maintain a style manual for all internal and external communication materials. Assist in designing and producing printed materials, such as brochures and banners. Content Creation and Management Develop and implement a content strategy that aligns with BIS’s goals and target audience. Create engaging and informative content for blogs, newsletters, email campaigns, and press releases. Ensure all content is accurate, relevant, and up-to-date. Collaborate with faculty and staff to gather content ideas and stories. Event Promotion and Support Promote BIS events through various digital marketing channels. Create marketing materials and campaigns for events. Assist with on-site event coordination and coverage, capturing photos and videos for future marketing use. Collaboration and Strategy Development Work closely with the marketing team, faculty, and administration to develop and execute marketing strategies. Provide input on strategic marketing plans and initiatives. Participate in regular team meetings and brainstorming sessions. Qualifications Bachelor’s Degree in Communications, Marketing, Graphic Design, or a related field. Minimum of 3 years of experience in social media management, SEO, video production, and graphic design. Proficiency with social media platforms, video editing software, and graphic design tools. Strong portfolio showcasing previous work across relevant areas. Excellent creativity, communication, and organizational skills. Ability to work independently and meet deadlines. Knowledge of marketing strategies and academic administration. A deep commitment to advancing the mission and values of Boston Islamic Seminary. Strong analytical skills and the ability to interpret data to inform decisions. Experience with email marketing platforms and content management systems (CMS). Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and other relevant software. Ability to handle multiple projects simultaneously and prioritize tasks effectively. The starting salary for this position is a competitive $25 per hour, with potential increases based on experience. Commitment to Diversity As an equal opportunity employer, BIS hires without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability, or any other category protected by applicable law. #J-18808-Ljbffr