Product Marketing Lead

Role Overview onOwn how My Client talks about what it sells. Architect the portfolio so customers, investors, and talent can read it as one company. Name the platform and the products. Write the positioning that maps each solution area to the customer it serves. Enable Sales to win. Lead the BOS launch as the proof point that the client Platform thesis is rea Key Accountabilities esPortfolio architecture: define how the Platform, the three solution areas (Tolling, ITS, Multi-modal), and individual products hang togethe r.Naming: platform, solution-area conventions, BOS launch name, naming framework for future product s.Positioning for each solution area, each major product, and the platform: who it serves, what it does, what makes it different, what it is no t.BOS launch end-to-end: launch narrative, GTM plan, sales enablement, customer reference program, 3 to 5 launch case studie s.Competitive positioning, Quarterly battlecard refres h.Product and Engineering partnership: roadmap-to-message translation, voice of the customer back into produc t.Customer reference and case study progra m.Voice integration with the Brand Lead at the product laye r.Sales training on positioning, with adoption measuremen Success Metrics csKPI 6: BOS GTM delivered with a clear differentiated value proposition. 3 to 5 customer case studies usable in active pursuits by Day 10 0.KPI 5: 1 to 2 multi-BU pursuits enabled via integrated marketin g.Platform and product naming ratified and rolled out across all touchpoint ).Win-rate uplift on deals where enablement tools were deployed vs. baselin Required Experience ce8 to 12 years in product marketing. Enterprise software, infrastructure tech, or government-facing technolog y.Has led a category-defining product launch end-to-en d.Strong writer and synthesizer; can turn complex technical capabilities into customer-understood positionin g.Comfortable with technical depth; engages engineering leadership credibl B.Naming and brand-architecture experience strongly preferred. Software-platform launch experience a major plu #J-18808-Ljbffr