SEO Coordinator

SEO Coordinator

Fleet Farm is a leading Midwest retailer serving customers across a wide range of categories, including outdoor recreation, sporting goods, automotive, hardware, home improvement, and everyday essentials. Our ecommerce business continues to grow, creating opportunities for talented digital professionals to help shape how customers discover and shop Fleet Farm online.

The SEO Coordinator supports Fleet Farm's organic search strategy by optimizing website content, product and category pages, and technical SEO initiatives. This role combines analytical thinking, customer insights, and digital marketing expertise to improve search visibility, qualified traffic, engagement, and ecommerce performance.

You'll work closely with eCommerce, Merchandising, Content, Digital Marketing, IT, and Digital Product teams to identify opportunities, implement SEO improvements, and measure results. This is an opportunity for someone who is curious about how customers search, enjoys turning data into action, and wants to see their work directly influence the ecommerce customer experience.

Search & Content Optimization

• Execute on-page SEO and AEO strategies across product, category, and content pages.
• Conduct keyword research to understand customer search behavior and identify opportunities aligned with business priorities.
• Optimize metadata, headings, URLs, internal linking, and page content.
• Partner with Content and Merchandising teams to improve product descriptions, buying guides, landing pages, and other ecommerce content.
• Support SEO strategies for new products, seasonal assortments, promotional campaigns, and major site updates.

Analytics & Performance

• Monitor organic search performance, website traffic, engagement, conversions, and keyword rankings.
• Use data to identify opportunities to improve search visibility and ecommerce performance.
• Build recurring reports and dashboards that communicate SEO performance and key trends.
• Analyze results and provide recommendations to improve organic traffic, customer engagement, and conversion.

Technical SEO

• Monitor website health and identify SEO issues that may affect search visibility.
• Partner with IT and Digital Product teams on technical SEO initiatives, including crawlability, indexing, page speed, structured data, and mobile experience.
• Help ensure website changes follow SEO best practices and maintain search relevancy.
• Coordinate the identification and resolution of SEO issues across cross-functional teams.

Industry & Search Trends

• Stay current on search engine algorithm updates and changes in search behavior.
• Monitor developments in AI-powered search and Answer Engine Optimization (AEO).
• Evaluate emerging SEO tools, techniques, and industry trends.
• Recommend opportunities to continuously improve Fleet Farm's organic search strategy.

What You'll Bring

• Bachelor's degree in Marketing, Business, Communications, eCommerce, Digital Media, or a related field, or equivalent experience.
• 1–3 years of experience in SEO, digital marketing, ecommerce, content marketing, or a related field.
• Understanding of on-page SEO fundamentals and search engine best practices.
• Experience using Google Analytics 4, Google Search Console, or similar platforms.
• Experience with SEO tools such as SEMrush, SEOClarity, Similarweb, or similar platforms is a plus.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong attention to detail and organizational skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• A customer-focused mindset and curiosity about how people search, shop, and interact online.

Why Fleet Farm?

At Fleet Farm, you'll have the opportunity to work at the intersection of eCommerce, digital marketing, merchandising, content, and technology.

In this role, you'll help shape how customers discover Fleet Farm online and have the opportunity to see your recommendations translate into measurable improvements in search visibility and the digital customer experience.

You'll collaborate with teams across the organization while building your expertise in SEO, ecommerce, analytics, and emerging search technologies.

Benefits

Fleet Farm offers a comprehensive benefits package designed to support the health, financial well-being, and overall quality of life of our team members. Benefits may include:

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid time off and paid holidays
• Annual incentive/bonus opportunities, where applicable
• Employee discount
• Life and disability insurance
• Flexible spending and health savings account options
• Professional development and career growth opportunities

Eligibility and benefit offerings are subject to plan terms and applicable requirements.

This is a 100% onsite position at Fleet Farm's Store Support Center in Appleton, Wisconsin.

Equal Employment Opportunity

Fleet Farm is an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and team members without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.

We are committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process.