Media Planner

Media Planner

We are seeking an Omni-Channel Media Planner to support the orchestration and execution of integrated marketing campaigns within the US. This role is ideal for a detail-oriented execution specialist who thrives in the operational aspects of marketing. You will be responsible for transforming high-level campaign frameworks into actionable media plans that drive demand and pipeline impact, ensuring that integrated programs are launched on time, managed with precision, and optimized for performance.

Key Responsibilities

• Partner with stakeholders to understand campaign needs and objectives.
• Develop and manage media planning activities across enterprise-focused and omnichannel marketing campaigns.
• Act as the primary liaison between the creative team and media agencies to ensure creative specifications are met and assets are delivered on time.
• Generate and audit tracking URLs to ensure data flows correctly into analytics platforms.
• Maintain and update a master media flowchart to reflect changes in timelines, budgets, and creative rotations.
• Manage daily check-ins with platform partners to review pacing and technical health.
• Work cross-functionally with marketing team members to coordinate campaign execution.
• Pull, consolidate, and review campaign performance data to provide data-driven recommendations.
• Monitor A/B tests and provide recommendations based on asset performance.
• Provide regular status updates to regional marketing leads on campaign status.

Required Qualifications

Bachelor's degree or equivalent relevant work experience is required. 3-6 years of experience designing and executing integrated B2B media plans across Paid Social (LinkedIn/Meta), Programmatic, and Content Syndication, preferably within the SaaS/Tech sector. Experience supporting enterprise-focused campaigns is also required.

Skills

• Proven experience in managing media flowcharts, monitoring daily spend pacing, and performing monthly invoice reconciliations.
• Organizational skills to manage creative asset trafficking and complex campaign calendars.
• Hands-on experience executing Account-Based Marketing (ABM) tactics.
• Ability to interpret performance metrics and translate them into actionable optimization recommendations.
• Clear and concise communication skills for managing project status updates across a matrixed team.

Preferred Qualifications

• Experience with ABM execution, including the technical build-out of account lists and buying groups within relevant platforms.
• Familiarity with Adobe Analytics.
• Salesforce experience is a plus.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.