Head of Product Marketing

Leading the product marketing strategy for self-serve growth, the full-time Head of Product Marketing will define go-to-market motions, develop a high-performing team, and drive user engagement and adoption of the Superhuman suite in a remote environment. Key responsibilities Set and execute the product marketing strategy focused on acquisition, activation, conversion, and expansion Build a deep understanding of target audiences and synthesize research into actionable growth strategies Establish a measurement framework to evaluate the impact of marketing initiatives and guide investment decisions Required qualifications 10+ years of experience in Product Marketing or Growth, with direct leadership experience in a B2C SaaS or PLG environment Proven track record of building and leading high-performing product marketing teams Experience in setting product marketing strategy within a self-serve business model Strong expertise in audience segmentation, customer research, and go-to-market strategy Fluency in product and growth analytics, with the ability to define and interpret success metrics