COORDINATOR / SOCIAL MEDIA

COORDINATOR / SOCIAL MEDIA Position Summary The social media coordinator works within the University Communications team that spearheads Central Michigan University’s official communications across a multitude of traditional and digital channels. This role is responsible for helping to tell the story of CMU through creation, coordination and execution of key elements of the university’s social media strategy — including writing content, managing channels, and engaging with target audiences — as well as supporting internal and external communications efforts. Required Qualifications ​Bachelor’s degree, preferably in public relations, communications, or a related field. One year of professional experience preferably in public relations, social media, and/or marketing communications. Experience developing and implementing organic and paid social media strategies. Strong writing skills with experience writing social media content, internal communications, etc. and telling stories across multiple channels. Solid grasp of social media strategy, search engine optimization, and public relations practices. Ability to creatively communicate across a variety of media. Knowledge of existing and emerging social media channels and trends. Strong attention to detail and knowledge of AP style. Demonstrable leadership skills. Exemplary interpersonal, critical thinking, problem‑solving and organizational skills. Ability to stay organized and meet deadlines. Passion for learning. Preferred Qualifications Experience in higher education. Experience working with social posting programs such as Sprout Social, HootSuite, Agorapulse, etc. General understanding of data analytics and digital marketing best practices. Duties & Responsibilities Gathers information, writes and creates platform‑appropriate content for CMU’s main social media channels, including Facebook, Instagram, X, YouTube, LinkedIn and TikTok. Ensures consistency of brand voice, tone, language, and visual elements in all content. Plans, implements, and measures social media strategies and campaigns. Manages content for all channels, including coordination of creation and capture of multimedia assets. Assists with social listening, comment moderation, and issue management as needed. Monitors conversations on social media and seeks opportunities to engage with audiences when appropriate. Participates in cross‑functional teams and campus‑partner meetings to brainstorm, develop and assess content and social strategies. Gathers data/analytics and leads meetings to understand content performance. Develops and writes multimedia scripts and internal communications, including SEO‑optimized social captions. Performs other duties as assigned. Equal Opportunity Employer CMU is an Equal Opportunity Employer and institution. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex‑based stereotypes, sexual orientation, transgender status, veteran status, or weight. #J-18808-Ljbffr