Marketing Specialist

About CANA is a rapidly growing multi-location cannabis lifestyle brand headquartered in Massachusetts. We are passionate about serving our customers and communities with enthusiasm and purpose to elevate and evolve our relationship with cannabis. Our mission is to be America's leading cannabis brand at winning and serving customers by delivering the largest selection and value of curated, high-quality cannabis products in a welcoming and modern environment. At CANA, we believe in the life changing power of the cannabis plant and we're here to lead the way. The Position We are searching for a forward-thinking, proactive and organized Marketing Specialist to lead our marketing, in-store brand experience, and communications initiatives. In this position, you will be responsible for all aspects of marketing operations, ensuring the consistent execution of our brand identity and delivering an exceptional customer experience in every store. Your role will be the driving force behind our marketing and brand experience strategy. The ideal candidate is someone with experience in digital marketing, graphic design, and marketing. An understanding and enthusiasm to learn about the cannabis industry, our products, and our consumers is critical. Key Responsibilities Lead marketing strategy, planning, and operational execution to drive foot traffic and sales. Develop and implement in-store brand consistency strategies to create a cohesive retail experience that reflects CANA's values and elevates the customer journey. Partner with operations and retail teams to ensure that in-store visuals, messaging, and product presentations align with brand standards and marketing campaigns. Plan, implement, and monitor marketing campaigns and initiatives across digital and traditional channels, including web, social, email, SMS, paid media, in-store, OOH, partnership programs, community events, brand apparel, and packaging to achieve our business goals. Conduct regular audits of in-store marketing materials and visuals to maintain brand standards and suggest improvements where necessary. Train retail staff on brand guidelines and provide resources to enhance their ability to deliver an on-brand customer experience. Qualifications Bachelor's Degree in Marketing, Communications, or related field. 1–3 years in Marketing related experience (Digital Marketing preferred). Experience with content creation for web, email, or social media marketing is a plus. Strong organizational skills and attention to detail. Ability to work proactively and independently, manage multiple tasks on deadline, and incorporate feedback. Ability to work in a fast-paced environment. Strong analytical skills with a passion for deriving insights from data. Solid presentation skills – comfortable speaking to stakeholder groups and delivering results. Additional Requirements Minimum of 21 years of age. Possess valid driver's license or state ID. Must pass any and all required background checks. Must be willing to have a flexible work schedule, including providing social media coverage on nights and weekends. Must be and remain compliant with any and all legal or company regulations for working in the industry. Must be able to lift, carry and balance up to 30 pounds (100 pounds with assistance). This job function may include walking or standing for extended periods of time, as well as stooping, bending over and/or crouching. Benefits After completion of a successful probationary period, full-time employees are eligible for the following benefits: Health, Dental, & Vision Insurance Profit Sharing & Retirement Plans Paid Time Off Product Discounts Compensation Compensation is commensurate with experience. Job Type Full-time Location In person at CANA's store locations. Headquartered at 242 Mansfield Ave., Norton, MA 02766. Disclaimer CANA is an Equal Opportunity Employer that promotes the diverse talent of people from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, disability, sexual orientation, or veteran status. Additionally, CANA complies with all other relevant, federal, state, and local laws regarding employment practices. #J-18808-Ljbffr