Head of Marketing

Head Of MarketingAt Lovingly, we're redefining the gifting experience by combining AI-driven technology with deep human connection. Supporting over 1,500 independent florists, we ensure every gift is meaningful, personal, and effortlessly delivered. Our AI-first mindset extends beyond our products—it's embedded in how we approach marketing, making our team more data-driven, creative, and impactful.We're seeking a Head of Marketing who can harness the power of AI to transform our marketing landscape while delivering measurable business growth. This leader will unite AI innovation, creative excellence, and performance marketing into a cohesive growth engine that drives tangible results across our B2B, B2B2C, and D2C channels, spanning both digital and physical retail environments.Core Responsibilities & ImpactAI-Powered Marketing LeadershipPioneer AI integration across marketing operations, from predictive analytics to campaign optimizationLeverage AI-powered tools to enhance customer segmentation, personalization, and engagementDevelop scalable AI-enhanced marketing strategies that power next-generation gifting experiencesDrive continuous evolution of our AI capabilities, including strategic integration of LLMsTransform AI-driven insights into actionable marketing strategies and measurable outcomesRevenue & Performance GrowthDesign and execute multi-channel marketing strategies with direct revenue accountabilityDrive measurable business growth through integrated performance marketingImplement AI-powered testing frameworks and data-driven optimizationConfigure predictive modeling to identify market opportunitiesTransform creative initiatives into quantifiable business outcomes with clear ROI metricsCreate cohesive brand experiences across digital and physical retail touchpointsOrganizational Integration & Team LeadershipBuild and mentor a high-performance marketing team in our hybrid environmentCreate efficient workflows between marketing, product, operations, retail, and data teamsEstablish clear reporting structures demonstrating marketing's impactLead strategic partnerships and marketing innovationsFoster a culture of innovation and accountabilityBrand & Content ExcellenceEnsure brand consistency while driving performance across all channelsImplement AI-assisted content creation and optimization strategiesLead integrated campaigns across paid media, organic growth, and lifecycle marketingWork with agency partners to ensure creative execution drives measurable impactDevelop data-driven frameworks for measuring brand impact on revenueCreate compelling omnichannel experiences