Digital Account Executive - Rapid City

Job Description

Position Overview

Michels Communications Corporation is seeking a driven, results-oriented Account Executive to grow both our digital and print marketing divisions.

This role is focused on helping businesses generate high-quality leads, increase visibility, and drive measurable revenue through integrated marketing solutions—not just traffic or impressions.

You will work directly with business owners and decision-makers to develop and implement strategic campaigns that combine intent-driven digital marketing with high-impact print exposure.

Solutions include:

Google Search
Google Local Service Ads (LSA)
Google Performance Max (PMax)
Display & Retargeting
Streaming TV (Hulu & OTT platforms)
Paid Social (Meta platforms)
Print Advertising across Michels publications

The ideal candidate understands how to align brand awareness (print) with lead generation (digital), and is comfortable guiding clients toward strategies that produce real business outcomes.

Key Responsibilities

Business Development

Identify and pursue new marketing partnerships across both print and digital
Prospect and build relationships with local and regional businesses
Schedule and lead meetings with business owners and decision-makers
Present integrated marketing strategies focused on awareness, lead generation, and ROI

Marketing Strategy Consultation

Understand client business models, goals, and customer value

Develop customized strategies using a mix of:
High-intent digital platforms (Google Search, LSA, PMax)
Retargeting and paid social campaigns
Streaming/OTT platforms like Hulu
Print publications for brand awareness and market positioning

Educate clients on the relationship between brand awareness and lead generation
Align budget, targeting, messaging, and media mix with business goals

Account Management

Build and maintain long-term client relationships
Act as the primary point of contact for both print and digital clients
Ensure campaigns are aligned with strategy and performance expectations
Provide ongoing communication, insights, and recommendations

Campaign Coordination

Collaborate with internal digital strategists, designers, and editorial teams
Ensure landing pages, creative, and messaging align across all channels
Help guide optimization based on performance data (GA4, conversion tracking, etc.)
Communicate updates, adjustments, and results to clients

Sales Planning & Goal Achievement

Meet or exceed monthly and annual revenue targets across print and digital
Maintain an active pipeline of prospects and opportunities
Track activity, proposals, and closed business within CRM
Consistently follow up and move opportunities forward

Community & Market Presence

Represent Michels Communications in the Rapid City, SD business community
Attend networking events and industry functions
Build relationships that lead to long-term partnerships

Qualifications

Required:

2–5+ years of experience in sales, marketing, or business development
Strong communication and relationship-building skills
Ability to confidently present strategies and close business
Self-motivated with a results-driven mindset
Ability to manage multiple clients and opportunities simultaneously

Preferred:

Experience in digital marketing, media sales, or advertising
Familiarity with Google Ads, paid social, or print media
Understanding of conversion tracking, lead generation, and ROI
Existing relationships within the local business community

Key Skills

Digital and print sales expertise
Strategic thinking and marketing consultation
Understanding of paid media platforms (Google, Meta, OTT)
Brand awareness vs. lead generation strategy
Pipeline and CRM management
Negotiation and closing
Time management and organization
Communication and presentation skills

Personal Attributes

The ideal candidate is:

Competitive and performance-driven
Entrepreneurial and self-motivated
Comfortable advising business owners on marketing strategy
Focused on outcomes, not activity
Organized and accountable
Driven to continuously improve and learn

Compensation & Opportunity

This role offers a competitive compensation structure, including:

Base salary + commission
Strong earning potential tied to performance across print and digital revenue
Opportunity to grow within a rapidly expanding media and marketing company

About Michels Communications Corporation

Michels Communications Corporation is a Rapid City, SD-based media and marketing company specializing in integrated advertising solutions across both print and digital platforms.

We partner with businesses to deliver conversion-focused marketing strategies—leveraging Google, social media, streaming TV, and high-impact print publications—to drive real, measurable growth.

Our approach is simple:
More qualified leads. Stronger brand presence. Better results.