Associate Director, Data Strategy

Associate Director, Data Strategy

United States

Brainlabs is the media agency built to answer one question: what's actually driving profit? Founded in 2012 by Daniel Gilbert, we were built by engineers before we were a media agency. Today, 1,000+ Brainlabbers across five continents use our proprietary agents, built on 32 media tools and over 2,500 logged experiments, to help brands connect every channel they plan and buy to one thing: the bottom line.

What's the Role

In this role you'll begin to develop innovative data strategies across client accounts. As part of the growing data strategy community at Brainlabs you will have an positive impact on our data strategy capabilities and value-add for our clients. You'll build mid-term data-centric strategic plans that deliver real business performance growth for clients using data, analysis and insight that aligns with and delivers the overall growth strategy for the client. You'll understand and apply Brainlabs Strategy & Planning process and where you add most impact. You'll know how to drive client growth through data insight and help to build frameworks to measure client brand growth and media effectiveness.

So, Tell Me About the Company

Brainlabs is culture-first. You've probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it's like to be a Brainlabber, check out our culture code.

What You Do

• You'll diagnose data challenges and contribute to overarching strategic vision for key clients though insight and data analysis.
• Drive adoption and champion usage of technology (AdTech, MarTech and Brainlabs proprietary Tech) for your clients.
• Understand and contribute to first party data (1PD) strategies and unlock access to this data for media execution
• Participate and present your work in pitches and client meeting
• Contribute to the growth and strategy, helping to shape the future direction of the Data Strategy team and wider strategy and planning team.
• Apply Brainlabs Strategy and Planning Process and Proposition to your data strategy approach

Who You Are

• 8+ years experience of delivering data strategies to leading clients either within a market or across a region
• Proven data capabilities and ability to utilise data insight to drive media and marketing effectiveness
• A great storyteller capable of translating data into real world insights
• You're a'knowledge builder' and are excited at growing and coaching those around you
• A innovative thinker, able to create and deliver challenger strategies.
• Passionate about data, insights and applying data to real-world scenarios for growth.

How You Succeed

• You will live our culture code every day!
• Annual data revenue target met, demonstrating YoY growth
• You'll become an indispensable strategic adviser for your clients
• Award wins for your strategic data approach
• You'll have proof-point where you have effectively articulated the Brainlabs data strategy proposition, products, tech and services
• Have positive feedback based on how your strategies have answered clients' marketing challenge and grown the team
• Have a 'book of value' which showcases, through case studies, how your work has delivered material business growth/value for clients.
• Increasing profile in the media world in your market prompting Brainlabs.

What Happens Next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.

Thank you for your interest in Brainlabs! We look forward to getting to know you!