Marketing Data Analyst - Platform & Enablement

Job Summary:

Reporting to our Senior Director, Marketing Data Management, you will help leadtransformative initiatives across our marketing data ecosystem. This role will drive the implementation of our Marketing Data Lake Foundation, spearhead identity resolution strategies, and operationalize AI and agentic capabilities.You will be enabling data into data lake,powering personalized customer journeysin Adobe, and enabling data for reporting needs and supportingbusiness-as-usual and future-state marketingat Viking.


This is a hybrid position based in our Woodland Hills, CA office. You will be required to adhere to our hybrid work policy, working from our office Monday and Thursday plus one additional weekday on a weekly basis.


Job Responsibilities:

Marketing Data Execution & Delivery

• Execute the marketing data roadmap in alignment with broader modernization and AI-readiness initiatives.
  
  

• Translate defined business requirements into actionable data solutions across audience management, identity resolution, consent, and reporting.
  
  

• Collaborate closely with Marketing, Analytics, and Technology partners to deliver prioritized milestones on time.
  
  

Business Enablement & Data Readiness

• Ability to create data views in Data Bricks for Audience creation, segmentation, & reporting.
  
  

• Ensure marketing data is available,accurate, and usable forcrosschannelcampaigns, journeys,andreportingin AEP and monitor data pipelines.
  
  

• Partner with channel and campaign teams to support/enableaudience definitions, segmentation logic, eligibility rules, and personalization attributes.
  
  

• Document and enforce data quality, timeliness, and governance requirements; track and escalate SLA issues with IT and vendors as needed.
  
  

MarTech& Platform Management

• Actasdayto dayBusinessOwner andPowerUserfor platforms including Adobe Experience Platform, Adobe Journey Optimizer,andData Bricks.
  
  

• Build andmaintainhands-onexpertisein AEP, AJO, and Databricks to guide teams through implementation, troubleshooting, and optimization.
  
  

• Supportadoptionof audience creation and journey orchestration capabilities by developing playbooks, examples, andbestpracticeguidance for marketers.
  
  

Measurement & Insights Enablement

• Partnerswith Advanced Analytics and reporting teams todefine& enableKPIs, attribution logic, and measurement frameworks are implemented correctly.
  
  

• Enableclosedloopmeasurement by ensuring campaign and journey data flows support testing, optimization, and performance insights.
  
  

Governance & Compliance

• Implement andmaintainmarketing data governance standards, including taxonomy, definitions, and consent enforcement.
  
  

• Ensure marketing data usage aligns with privacy regulations and internal policies; flag and resolve data compliance concerns withappropriate teams.
  
  

Program & Initiative Support

• Support execution of the Marketing Data Foundation program by owning assigned workstreams, deliverables, and status reporting.
  
  

• Coordinate across Marketing, IT, and external partners to resolve dependencies, risks, and blockers.
  
  

Job Requirements:

• 5+ years of experience in marketing operations, marketing technology, or data-focused roles.
  
  

• Hands onexperience working withMarTechand data platforms (Adobe Experience Platform, Adobe Journey Optimizer, Data Bricks, CRM and/or CDPs).
  
  

• Strong ability to translate business and campaign needstoclear data and technical requirements.
  
  

• Proven experience partnering with analytics, engineering, and marketing execution teams.
  
  

• Working knowledge of identity resolution, segmentation, consent management, and marketing measurement frameworks.
  
  

• Organized, detailoriented, and comfortable managing multiple initiatives in afast-pacedenvironment.
  
  

What We Offer You:

• Highly competitive compensation plan.
  
  

• Salary range $140,000 - $160,000 annually determined by a myriad of factors including, but not limited to, years of experience, depth of experience, and other relevant business considerations.
  
  

• Employees are eligible for annual discretionary bonus.
  
  

• 401(k) plan with company match.
  
  

• Employee Share Purchase Plan (ESPP) Viking full-time regular employees working in the United States can purchase Viking shares through payroll deductions.
  
  

• Full benefits including medical, dental, vision, life and disability insurance at a highly subsidized rate (some plans are fully paid by Viking).
  
  

• Accrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year.
  
  

• Opportunity to take a free and/or discounted cruise.
  
  

• Highly subsidized gym membership.
  
  

• Discounts on theatres, theme parks, movie tickets, travel discounts through IATA membership and too many more discounts to name.
  
  

Viking is a certified Great Place to Work company. This certification is a result of our commitment to excellence, integrity and our teams' outstanding contributions.


About Viking

Viking (NYSE: VIK) is a global leader in experiential travel with a fleet of more than 100 ships, exploring 21 rivers, five oceans and all seven continents. Designed for curious travelers with interests in science, history, culture and cuisine, Chairman and CEO Torstein Hagen often says Viking offers experiences For The Thinking Person™. Viking has more than 450 awards to its name, including being rated #1 for Rivers and #1 for Oceans five years in a row byCondé Nast Travelerin the 2025 Readers' Choice Awards. Viking is also rated a "World's Best" byTravel + Leisure-no other travel company has simultaneously received such honors by both publications.