Associate Director, Oncology Digital and Omnichannel Marketing
Scorpion Therapeutics
Associate Director, Oncology Digital and Omnichannel Marketing Responsibilities Collaborate on development and execution of the operational omnichannel plan aligned to brand strategy and customer engagement goals. Drive end-to-end orchestration of marketing components to enable personalized, seamless HCP and Patient experiences. Lead omnichannel governance and coordinate across Marketing, Insights & Analytics, Sales, and cross‑organization partners. Proactively manage digital and media plans (channel mix, budget, tactical deployment); manage agency partners. Ensure on‑time launch of tactics, coordinate asset delivery, and deliver data/analytics for continuous optimization. Define and track KPIs across digital, media, and omnichannel initiatives; monitor performance vs. plan/budget and deliver actionable insights. Partner to produce monthly and quarterly performance reporting for media, digital, and website performance. Oversee branded/unbranded website performance (UX, traffic, engagement, conversion) and ensure compliant data capture. Provide actionable insights to HCP and Patient marketing leads. Implement HCP/Patient customer journey strategies using the technology stack; develop journey maps aligned to objectives and insights. Lead audience targeting, activation, and optimization of automated/triggered campaigns ensuring timely and compliant execution. Lead marketing technology stack user/business requirements and ensure capabilities are delivered on time. Design/lead pilot programs and test‑and‑learn initiatives for new channels, formats, technologies, and engagement strategies. Preferred Skills/Qualifications Data‑driven mindset with measurable business impact. Hands‑on experience with marketing tech platforms (e.g., Salesforce Marketing/Data Cloud, Veeva) and website platforms. Knowledge of personalization/AI content tools, journey mapping, and optimization frameworks. Excellent project management, presentation, and communication; ability to influence cross‑functional teams. Preferred Education/Experience Bachelor’s in Marketing/Business/Life Sciences or related; MBA/advanced degree a plus. 7+ years progressive marketing experience in life sciences/digital agency/medtech product management (pharma experience preferred); oncology a plus. Experience with digital and traditional non‑personal channels, media planning/placement, P2P programming, and event marketing. Customer journey mapping/optimization experience. Understanding of regulatory/compliance requirements in pharmaceutical marketing. Application Instructions Applicants must be authorized to work in the United States full‑time. #J-18808-Ljbffr
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