Manager, Social Media & Content

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you! Manager, Social Media & Content Busch Gardens Williamsburg & Water Country USA

The Manager of Social Media & Content is responsible for leading and executing social media and content strategy for Busch Gardens and Water Country USA, driving awareness and excitement for the parks' attractions and seasonal events. This role owns organic content ideation and capture across Facebook, Instagram, TikTok, and YouTube, leads a small content production team, and develops organic‑style assets for use on both organic and paid social channels. This individual serves as the parks' social and content expert, staying at the forefront of platform trends and channel development and partnering closely with Marketing, Sales, Paid Media, Revenue Management, and Executive Leadership to ensure content supports business priorities and delivers measurable results.

Essential Duties and Responsibilities:

• Lead and execute social media strategy for BGW and WCW across owned channels, including Facebook, Instagram, TikTok, and YouTube.
• Plan and manage social content calendar based on park operations, seasonal events, and broader brand and sales initiatives.
• Stay at the forefront of social media trends, platform features, and channel development, identifying new opportunities to grow audience, engagement, and revenue.
• Own organic content ideation, capture, and editing, delivering a consistent pipeline of timely, trend‑driven content.
• Partner with the Brand and Paid Media teams on advertising content shoots, identifying opportunities to leverage paid talent, camera rigging, and other production moments to capture compelling content for attractions and events.
• Develop organic‑style content for paid social advertising, ensuring assets feel native to each platform and are optimized for performance.
• Supervise and develop the Content Specialist, directing day‑to‑day photo and video production for social platforms.
• Manage the internal asset library and inventory of camera and production equipment.
• Monitor and analyze social performance metrics, report insights to leadership, and adjust strategies as needed.

Qualifications:

• Education Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or related field, or equivalent experience.
• Experience 5+ years of social media and content creation experience, including growing a social audience.
• Experience supervising, mentoring, or directing the work of others (e.g., direct reports, freelancers, interns, or agency partners) preferred.
• Theme park, attraction, hospitality, or entertainment industry experience preferred.
• Experience operating professional photography and video equipment, including mirrorless cameras, audio recording equipment, and basic lighting setups.
• Experience using social media publishing, analytics, and listening platforms (such as Sprinklr, Meta Business Suite, or comparable tools) to inform content strategy and performance reporting.
• Familiarity with Google Analytics preferred.

Knowledge, Skills & Abilities:

• Deep knowledge of social media platforms, algorithms, and emerging trends, with a proven ability to assess and report on consumer and platform trends.
• Strong storytelling and creative instincts, with an editorial mindset that understands the content audiences consume and how to create content consistent with the parks' and the Company's brand voice, style, and tone.
• Ability to balance long‑term strategy with agile, real‑time content execution.
• Strong project management skills, with the ability to prioritize diverse and complex projects, meet stringent deadlines, seize emerging opportunities, and balance the priorities of multiple stakeholders in a dynamic, demanding environment.
• Strong entrepreneurial spirit and a proven ability to drive business outcomes through social and digital channels.
• Excellent written and oral communication skills, with the ability to adapt communication style to different audiences.
• Ability to work across departments and within varying organizational structures to achieve park and Company goals.
• Enthusiastic, confident change agent, high performer, and team player with the ability and passion to work in a demanding, fast‑paced environment.
• Ability to analyze social and content performance data and present insights to leadership.
• Comfortable working outdoors in park conditions, with flexibility to work evenings, weekends, and holidays as needed.
• Lift up to 20 pounds and push/pull up to 50 pounds.

Compensation:

65,000 - 75,000 USD

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care
• Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer: SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER.

ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

United Parks & Resorts is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We’re also committed to helping ambitious people achieve their professional best. We’re always seeking exceptionally skilled and knowledgeable individuals for a variety of roles throughout our organization.