TikTok Shop Marketing Associate

Job Description

Who We Are

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Sprints is a rapidly scaling athletic gear brand with a mission to make funner gear for athletes. Ranging from headwear to apparel and accessories, Sprints has become known for its iconic patterns, bold colorways and deep belief that performance and style are equally important for today's athlete.

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The Role

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As our TikTok Shop Marketing Associate, you'll own Sprints on TikTok from end to end. You'll run our shop, grow and energize our affiliate creator community, create our own content every day, and run our LIVE shopping. You'll build on our TikTok strategy, reading the data closely to see what's working and what to try next. You'll also lead the people who make it happen, from our creators to our LIVE hosts.

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What You'll Own

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• Shop Management: Running campaigns and promotions, and keeping our shop's performance and account health strong
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• Assortment Planning: Launching new products on the shop, improving current listings, and keeping our assortment sharp
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• Affiliate Recruitment: Finding and recruiting creators who are a great fit for Sprints, and building partnerships with proven sellers
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• Affiliate Growth: Keeping our creator community motivated and engaged, and turning our best creators into long-term partners who love the brand
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• Organic Content: Filming, editing and posting shoppable videos every day, turning our brand assets into a Sprints world on TikTok, and jumping on camera yourself when it makes sense
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• LIVE Shopping: Running our LIVE program, including recruiting, training and scheduling hosts
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• LIVE Strategy: Testing what works on LIVE, tracking performance, and building the plan for how LIVE grows with Sprints
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What We're Looking For

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• Experience: 1 to 3 years in ecommerce or on Amazon, ideally at a growth-stage consumer or apparel brand. TikTok Shop experience is strongly preferred
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• Seller Center: Experience with TikTok Shop Seller Center, including campaigns, promotions and account health, is a big plus
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• Creator Partnerships: Experience recruiting and managing affiliate creators, and a feel for what makes creators want to work with a brand. Experience with Euka or similar tools is a plus
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• Content: Able to shoot and edit short-form video quickly, with a strong sense of what makes people stop scrolling and buy
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• LIVE: Experience running or hosting TikTok LIVE shopping, including recruiting and coaching hosts, is a plus
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• Analytics: Comfortable tracking GMV, conversion and content performance, and changing course based on what you see
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• Organization: Able to ship a high volume of content every day while keeping quality and details on track
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• Industry: Real interest in the sports, running or active lifestyle space
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Who Thrives Here

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You love figuring out why something sells. You're organized, quick to act on what the numbers tell you, and you care about the details that make a shop run well. You enjoy building relationships with creators and trying new ideas to see what works. You want ownership, and you're excited to grow with a brand that's growing fast.

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