Sr. Director, Brand and Shopper Marketing

Division Information

The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.

Job Summary

This role will drive the Brand P&L by providing strategic thought leadership and flawless execution, across all brands and shopper marketing activities within the Home and Garden division, delivering sales, GM and EBITDA targets by brand. 

Primary Duties & Responsibilities

• Develop strategies and in market plans that deliver brand sales, GM and profit targets at or above plan.
• Work closely with the VP Marketing of Home and Garden and others to create and launch integrated omnichannel marketing plans and growth campaigns.
• Lead and execute communications development and planning, in conjunction with in house and external agencies, that increase brand awareness, trial and repeat.
• Manage all aspects of marketing planning, budgeting, metrics, and reporting across the entire marketing ecosystem.
• Provide customer thought leadership (via a consumer lense) and develop successful go-to-market plans that grow current customer sales fundamentals (distribution, display) and whitespace expansion.
• Analyze sales, market share, brand health, and profits to uncover growth opportunities and drive marketing ROI; assure that marketing spend is allocated to trackable programs.
• Foster an environment of optimization, data based decision making and testing n learning.
• Develop and lead new product launch execution, that achieves trial and financial objectives. Lead EPD innovation (claims/packaging) that drives the business in between NPD launch years.
• Provide envisioning, energizing and enabling leadership of the marketing team, in the achievement of short/medium term business goals.
• Foster a positive team approach focused on: ownership, accountability, speed and agility.
• Attract, retain and build a BIC team for the future, with strong bench strength.

Education and Experience Profile

• Bachelors degree in Marketing, Marketing Communications or related field; MBA is a plus
• 10+ years leading brand / shopper marketing strategy and execution, across portfolio of consumer brands
• Experience in regulated (EPA/FDA) and/or outdoor seasonal categories

Required Skills

• Passion for Results : Successful track record of developing marketing strategies and plans that’s driven results. Proactively foresees roadblocks and develops plans to overcome them.
• Consumer Led : Ability to uncover unique consumer insights, collaborate with agencies and convert them into business building, omnichannel marketing campaigns.
• Challenges Convention : Pushes against the status quo and encourages others to do the same. Challenges standard approaches and traditional ideas in search of more effective or efficient options. Champions innovation and motivates others to find new and better ways of doing things. Respects and encourages diversity of thought.
• Builds Relationships: Proven ability to lead and motivate cross-functional teams, as well as work effectively on teams. Treats others with consideration and respect and values those whose goals, background, or perspective differ from one’s own.
• Demonstrates Leadership: Creates a sense of shared purpose by creating a vision and tying it to day-to-day objectives. Sets clear performance expectations and holds others accountable for achieving results. Demonstrates situational awareness and adjusts leadership style to meet the demands of the situation. Advocates for and takes a stand on issues that he/she considers important for the business and its shareholders. Raises the bar on talent including the identification and development of successors for key positions.
• Data Based Recommendations: Asks the right questions and analyzes data from multiple sources, to identify the root causes of problems and optimal solutions. Does not get bogged down in analysis paralysis.
• Customer Thought Leadership : Provides consumer led, thought leadership to customer teams, partnering with key accounts to achieve successful line reviews and flawless in market execution
• Agility : The ability to work in a fast paced environment, manage multiple projects simultaneously and prioritize work to meet deadlines is essential to be successful in this position.

Work Environment

Hybrid schedule: 3 days in office (Tues-Thursday)

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.