Vice President of Marketing - Altura Credit Union (Riverside, CA)

Vice President of Marketing - Altura Credit Union (Riverside, CA) Type: Full Time Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications, Finance, or a related field required; Master’s degree or advanced business education preferred. Eight or more years of progressive marketing leadership experience, including strategic planning, budget management, performance measurement, and team leadership. Experience leading marketing strategy and execution within a financial institution, fintech, or other consumer-focused organization preferred. Strong expertise in brand management, member acquisition, digital marketing, performance analytics, and marketing ROI. Demonstrated ability to leverage data, consumer insights, profitability information, and market intelligence to drive growth and inform decision-making. Familiarity with emerging technologies, artificial intelligence applications, and evolving digital search environments. Proven success in developing high-performing teams, influencing across an organization, and balancing long-term brand development with measurable business results. Responsibilities: Marketing is a key driver of how Altura builds relationships with current and future members. Whether introducing new products, strengthening brand awareness, supporting community engagement, or leveraging technology to create more meaningful member experiences, this leader will help shape how Altura grows and serves its membership in the years ahead. This is a role for someone who wants to do more than manage marketing campaigns. It is for a leader who wants to influence strategy, leverage innovation, build organizational capability, and create measurable impact. Location: Riverside , California Reporting to the SVP, Chief Marketing Officer, this leader will be responsible for translating marketing strategy into measurable results through effective use of analytics, technology, digital marketing, and cross-functional collaboration. The role will focus on driving growth, optimizing marketing investments, strengthening brand relevance, and ensuring marketing efforts support Altura’s long-term strategic objectives. #J-18808-Ljbffr CU Today