Senior National Account Manager

Position Title: Senior National Account Manager

Summary:

The Senior National Account Manager will play a pivotal role in developing and executing the annual business plan for their assigned accounts, driving both sales and profit growth across current and new product lines. As a key leader within the sales team and an integral member of the channel’s leadership group, this role will build long-term strategic partnerships with customers while ensuring critical sales and profit objectives are consistently achieved.

Key Responsibilities:

• Lead a high-performing sales team and manage virtual office operations while embodying the company’s core values and strategic priorities. Foster a culture of continuous improvement and adaptability, ensuring goal-setting, performance tracking, and accountability through scorecards and metrics.

• Cultivate strong, trusting relationships with key decision-makers. Deeply understand customer strategies, priorities, and growth potential across departments to identify opportunities for productive partnerships.

• Develop and implement customer-specific strategic plans that create competitive advantages, enhance customer satisfaction, and drive growth. This includes assortment expansion, new product launches, promotional campaigns, and plan-o-gram improvements.

• Identify and capitalize on business opportunities, securing internal support from senior management when needed. Lead the sales process from start to finish, ensuring seamless execution at every stage.

• Take the lead in preparing and delivering high-impact sales presentations, product line reviews, and promotional proposals. Collaborate cross-functionally to align on customer objectives, presentation strategies, and negotiation tactics to achieve business goals.

• Conduct store visits and market assessments while engaging with customer leadership to explore local initiatives that drive mutual business growth.

• Work closely with the Cincinnati teams to leverage best-in-class analytics, replenishment, marketing, and operations capabilities. Ensure customer needs are clearly communicated and integrated into annual plans.

• Partner with Operations and Brand teams to create and execute customer-focused programs that drive sales and market share growth while achieving financial targets.

• Oversee budgeting and forecasting processes, fostering a collaborative environment with both internal teams and the customer’s supply chain to ensure forecast accuracy.

• Stay current in the field by engaging in continuous learning through educational opportunities, professional networks, and industry publications.

• Perform other duties as assigned by management.

Qualifications:

• Bachelor’s Degree in Business Administration, Marketing, or a related field required.
• MBA preferred.
• 5-7 years of leadership experience.
• 7-10 years of proven sales experience, with at least 5 years managing major customer accounts.
• Strong marketing and sales expertise, with demonstrated success in developing and executing customer strategies.
• Advanced analytical skills with the ability to translate metrics into actionable recommendations.
• Excellent presentation and communication skills, both written and verbal.
• Leadership qualities with the ability to guide and inspire teams.
• Ability to build and sustain strong customer relationships, with a persuasive and strategic approach.
• Self-driven, able to manage pressure effectively, and highly motivated.
• Proficiency in Microsoft Word, Excel, and PowerPoint.