DTC Analytics & Automations Manager

Role Description

You will build the analytical backbone of DTC at More Nutrition, enabling structured, scalable and data-driven decision-making across all commercial levers. Your goal is to move DTC from reactive analysis to proactive performance management, while establishing robust frameworks, playbooks and scalable systems to support our next growth phase. You will leverage automation and AI as key enablers to increase speed, depth and scalability of insights across the organization. As one of the fastest-growing DTC businesses in Germany, you will play a key role in shaping how data drives our path toward €1Bn+ international expansion.

Your Mission

• End-to-End DTC Performance Analytics
  • You own and evolve DTC performance analysis across traffic, conversion, revenue and customer behavior.
  • You identify key drivers of growth across promotions, CRO, marketing channels and product portfolio.
  • You translate complex data into clear, actionable business recommendations.
• Channel, Attribution & Commercial Impact
  • You analyze and quantify the impact of all channels (e.g. paid, TikTok Shop, organic, TV).
  • You assess channel interactions, overlaps and incrementality.
  • You enable better budget allocation and investment decisions.
• Cross-Functional Business Analytics
  • You support key commercial questions beyond marketing.
  • You analyze portfolio performance (e.g. product mix, innovation impact).
  • You evaluate promotion effectiveness.
  • You support market and channel expansion decisions.
  • You work closely with Performance, Influencer Marketing, CRM, eCommerce and PLM teams.
• Content & Creative Performance Insights
  • You analyze which content, formats and creators drive performance.
  • You connect creative output to business impact (conversion, revenue).
  • You enable data-driven optimization of content and campaign strategies.
• Data Infrastructure, Automation & AI
  • You build scalable reporting and analytics frameworks for the DTC team.
  • You reduce dependency on BI through structured, self-serve insights.
  • You leverage AI and automation to improve speed, quality and scalability of analysis.
  • You identify and implement high-impact AI use cases across DTC.
• Structure, Playbooks & Best Practices
  • You introduce structured ways of working (e.g. analysis frameworks, testing approaches, reporting standards).
  • You bring external best practices from leading DTC / eCommerce companies.
  • You ensure analytical work is repeatable, scalable and decision-oriented.

Qualifications

• You have 5+ years of experience in analytics, data, or performance marketing, ideally within DTC or ecommerce environments.
• You demonstrate a proven ability to translate data into business impact and decision-making, leveraging modern tools and AI where relevant.
• You have experience working with analytics and data tools (e.g. SQL, Databricks, Tableau, Google Analytics or similar).
• You have experience with attribution, incrementality and performance analysis across channels.
• You have a strong understanding of eCommerce / DTC metrics (conversion, CAC, LTV, retention, etc.).
• You show strong interest and experience in AI, automation and new technologies, with a hands-on mindset to test and implement new solutions.
• You have experience working with eCommerce platforms (e.g. Shopify), which is a plus.
• You bring a hands-on, pragmatic and performance-driven mindset.
• You are fluent in English and German.

Benefits

• Flexible working hours and remote work options.
• Attractive employee discounts.
• Subsidy for the E-gym Wellpass.
• Workation.
• Corporate benefits.
• 28 days vacation/year.
• And much more.