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Social Media Coordinator

Capital City Press

Baton Rouge, LA

Job Description

Job Description

Title: Social Media Coordinator

Department: Advertising

Reports to: Social Media Manager

Position Summary
The Social Media Coordinator (SMC) creates engaging, trend-forward content—with a heavy emphasis on short-form video—to drive client social media strategies across TikTok, Instagram, and Facebook. The SMC partners with outside sales representatives to seamlessly transition campaigns from sale to execution. This role involves managing daily social activities, onboarding new clients, tracking performance, and recommending creative adjustments to ensure client goals are met.

Key Responsibilities

  • Content Creation: Develop, shoot, edit, and publish daily social content, prioritizing short-form video (TikToks, Reels, Stories).
  • Copywriting: Write compelling, platform-optimized copy, scripts, and hashtag strategies tailored to diverse target audiences.
  • Strategy & Planning: Build and manage monthly client content calendars, integrating current social media trends and campaign objectives.
  • Analytics & Reporting: Track campaign performance using analytics tools, providing actionable insights and recommendations for optimization.
  • Brand Management: Ensure brand consistency across all visual and written content.
  • Cross-Channel Support: Assist with the setup and monitoring of broader digital display media campaigns as needed.

Requirements & Qualifications

  • Platform Expertise: Deep understanding of the social media landscape, with hands-on experience managing business accounts on TikTok, Instagram, and Facebook.
  • Video & Visual Skills: Strong portfolio showcasing video creation, visual storytelling, and editing skills (Proficiency in CapCut, Premiere Rush, InShot, or similar). Experience with graphic design tools (Canva, Adobe Creative Suite) is a plus.
  • Communication: Excellent written and verbal communication skills, with the flexibility to adapt tone and style for different brands and platforms.
  • Analytical Mindset: Knowledge of social media analytics tools and basic SEO principles to track and optimize performance.
  • Work Style: Highly organized, proactive, and detail-oriented. Ability to self-motivate and manage multiple priorities effectively in a fast-paced, deadline-driven environment.

The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.

Salary: Commensurate with experience

Benefits: Medical, dental, vision, Life, Short Term Disability (STD), Long Term Disability (LTD), Paternity Leave, PTO and 401k Retirement Savings company match.

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Vacancy posted 4 days ago
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