Digital Marketing Manager

Digital Marketing Manager – San Fernando, California We are seeking a Consumer-Focused Digital Marketing Manager with a strong background in CPG marketing (preferably dairy) to lead our digital initiatives. This role combines creativity, analytics, and technology to deliver impactful campaigns that resonate with consumers and drive measurable results. Key Responsibilities A key contact for Digital marketing, working with the senior management to develop trade and digital strategies and releases, ensuring activity is within budgets and deployed appropriately to support key messages / campaigns. Responsible for managing the delivery of all B2B Digital marketing communication, including email / social /website, ensuring tone of voice is representative of the Karoun and Portfolio brands whilst being agent appropriate and engaging. Develops and executes B2B Digital marketing strategies to boost sales via retailers, distributors and wholesalers. Acts as a liaison between Company brand marketing and sales to create persuasive digital marketing technical and strategic materials and deployments to fruition per the strategic plans and forecasts. Manage trade promotions with digital technical resources, tools, and measures as an advocate of the goal and mission, the same for in-store presence. Analyze performance metrics of digital marketing related deployments and offer strategic roadmaps with actionable planning. Consumer-Centric Strategy: Develop and execute digital marketing strategies based on consumer insights and behavior. Social Media & Paid Ads: Manage Meta Ads, Google Ads, and other paid campaigns. Implement targeting and retargeting, optimize pixels/tags, and ensure accurate tracking. SEO & Keyword Analytics: Conduct keyword research, optimize content for SEO, and manage SEM campaigns to improve visibility and traffic. Content Creation & Virality: Produce engaging content (posts, videos, blogs) designed to connect with consumers and encourage sharing. Identify influencers and manage collaborations. AI-Driven Optimization: Use AI tools for predictive analytics, automated scheduling, keyword analysis, and campaign performance optimization. Analytics & Reporting: Track KPIs such as views, reach, GRPs, CPM, and use tools like Google Analytics and heatmaps to improve user experience and conversions. Retail & Marketplace Integration: Manage campaigns for Instacart, Walmart, and Amazon Fresh, including paid ads and performance adjustments. Email Marketing & Automation: Build and manage email campaigns, leveraging automation for efficiency. Trend Monitoring: Stay ahead of emerging digital marketing and AI trends. Accountable for ensuring all support material for use in B2B and B2C trade comms is created and distributed in a timely manner and on budget. Work with the senior manager to develop multi-channel trade communication plans, using insightful analytics of performance and aligning with brand activity to deliver tailored comms suitable for the message being delivered. Maintain an external perspective and awareness of trade marketing activity other organizations are carrying out within and outside of the industry. Using any insight gained to inform Karoun’s trade and marketing related activities. Take the lead on building relationships with Karoun and portfolio brands to share best practice and agent insight. Represent as digital marketing lead in key partnership team (sales) events, ensuring the partnership team is aware of upcoming plans, activity and news from digital marketing. Similarly, will then also represent the voice of the marketing/sales team in related meetings. Have ownership of ensuring the respective teams have a thorough and good understanding of digital brand activities and information. Regularly meet and work relevant business agents to better plan and deliver such related digital marketing campaigns that are optimized for the desired delivering of commercial, sales and brand objectives. Proactively work with internal and external partners and business relation colleagues to create and deliver assets than can be used where possible. Share best practice and learnings from and with colleagues and stakeholders. Advocates and supports Head of Marketing and Sales Management as and when needed. Provide the sales team with support on proofing key digital marketing materials. Ensure that the Marketing team and others are kept well informed of current projects and priorities. Strategic awareness and dual consideration to how we are communicating brand messages, commercial priorities and key agents process updates to the team and other dept. partners. Required Qualifications Role model: Lactalis Leadership Model culture essentials in their leadership style: Have approachable style and a ‘can do’ attitude with a highly evolved ‘customer service’ approach. Consumer-First Mindset: Understands consumer behavior and creates strategies that resonate. Strategic Thinker: Designs and executes campaigns that deliver measurable results. Creative Innovator: Creates content that drives engagement and brand loyalty. Analytical Expert: Uses data and AI insights to optimize performance. Tech-Savvy: Comfortable with the latest tools and trends in digital marketing. Strong project management skills with the ability to juggle multiple initiatives. Field-oriented mindset with hands‑on experience in store‑level execution. Analytical and data‑driven, with a focus on KPI tracking and actionable insights. Excellent communication and collaboration skills across departments. Proficient in budget planning and resource allocation. Highly proactive, detail‑oriented, and results‑focused. Proficient in Microsoft Office (Excel, Outlook, Word). Expert in internal and external relationship building and management. Organization, flexibility, and the ability to prioritize and manage diverse activities simultaneously. Dynamic, problem‑solver with an Innovative and creative mindset. Strong communication, presentation, negotiation and influencing skills. Attention to detail and quality control. Passionate about delivering optimal results. Always maintains effective working relationship despite any difficulties caused by conflicting roles or differing viewpoints. Will resolve differences of opinion by seeking mutually acceptable solutions. Contributes to a supportive team environment by providing support and back up to team members and sharing expertise with others. Seeks feedback from other team members. Is highly motivated and energetic and has “can do” attitude. Is able to work in teams from across the organization, not just within their area of specialty. Willingness to continue developing and growing in the marketing field and responsibilities. Highly organized with experience managing multiple projects and priorities while managing workflow in a deadline‑driven and service‑focused environment. Strong interpersonal skills including ability to maintain strong professional relationships with a diverse range of groups, and associates in different locations. Good problem‑solving skills. Excellent attention to detail. Be driven by the delivery of a proactive marketing team, taking ownership of issues and solving them. Ability to explain things clearly. Comfortable with having conversations with stakeholders of various levels of seniority. Be excellent at planning and prioritizing and have excellent organization and time‑management skills. Enjoy working in a team, both immediate and cross‑functional, and is a strong, proactive and reliable team member. Education and Experience Requirements Bachelor’s degree in Digital Marketing, Marketing relevant degree or similar level qualifications or equivalent related field/experience. 5+ years of experience in digital marketing with expertise in social media, paid ads, SEO/SEM, and analytics. CPG marketing experience required; dairy category experience strongly preferred. Proficiency in Meta Ads Manager, Google Ads, Google Analytics, SEO tools, and AI‑powered marketing platforms. Strong understanding of pixels/tags, heatmap analysis, and campaign KPIs. Experience managing campaigns for retailers and marketplaces. An understanding of marketing communications practices and techniques. Marketing communication experience across managing various channels including advertising. Relationship management experience skills. Relevant legislative understanding. Proven experience presenting to a variety of key stakeholders. Exemplary interpersonal and leadership skills with particularly strong experience in communicating and influencing throughout all levels of a business. Proven commercial acumen. Stakeholder management. Keen ability to multi task with strong organizational skills. Knowledge of IT packages including Excel, Word, Power Point. Ability to analyze data and draw conclusions, making and presenting recommendations as appropriate. Exceptional written and verbal communication. Time management, prioritization and organization. Skills & Abilities Strong organizational skills and attention to detail. Must be self‑motivated, organized and possess strong problem‑solving skills. A curious self‑starter, able to work independently without excessive oversight. An effective multi‑tasker that can set priorities and schedule work activities. Ability to effectively present information to management. Interpersonal and communication skills. Ability to present, converse and report professionally to Lactalis Leadership. Teamwork, good communication skills to work closely across departments. Should possess strong communication and organization skills. Ability to manage multiple projects in a fast‑changing environment. Highly motivated, dynamic, efficient, and fast learning. Positive attitude, flexibility and a strong work ethic are critical to thriving in this position. You have strong communication & interpersonal skills. You have strong analytical skills and are comfortable dealing with numerical data. You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders. Excellent communication, analytical, and creative skills. Desirable Ability to use and familiarity with email, marketing, social media and website content management systems. Specialist marketing qualification. Ability to adapt PDF’s. Good project management skills. Copywriting. Other Eligibility to participate in Incentive Plan. Schedule and Additional Requirements Business travel, such as requirement to travel for Lactalis and/or Karoun related purposes to conferences, meetings internal and external, trainings, etc. (Overnight stays as needed). Air travel required when active participation in meetings outside the office are deemed necessary. Job Type: Full‑time Physical Demands The Physical Demands described here are representative of those that must be met by an employee to successfully perform the Essential Duties and Responsibilities of this job. Office: While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. This is largely a sedentary role sitting at a computer for an extended period; however, this would require the ability to move around within an office environment and bend or stand as necessary and to move about inside the office to access file cabinets, office machinery, etc. Regularly communicates with others both verbally and in writing to convey information. Work Environment The Work Environment characteristics described here are representative of those an employee encounters while performing the Essential Functions and Responsibilities of this job. Office: This job operates in a professional office environment with moderate noise and distractions in an open office environment. This role routinely uses standard office equipment such as computers, phones, copiers, and fax machines. This job requires interaction with others on a regularly basis. Benefits At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Equal Employment Opportunity Statement Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally‑recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an affirmative action employer will comply with all related legal obligations. #J-18808-Ljbffr Karoun-Dairies-LL