Marketing Specialist

About Cayuga Health
Cayuga Health offers patient-centered, comprehensive health services at Cayuga Medical Center in Ithaca; Schuyler Hospital in Montour Falls; and more than 40 medical offices in the Finger Lakes and Central New York. Cayuga Health employs more than 450 providers from 40+ specialties. Additional services include a neo-natal intensive care unit, a home health care agency, an addiction recovery organization, and a skilled nursing facility.

Cayuga Health is a member of Centralus Health, a community-based integrated delivery system. Our mission is to deliver high-quality care, empower our teams to succeed, and improve the wellbeing of the communities we serve.

Our commitment to quality personalized care begins with our exceptional team—over 6500 employees strong. At Cayuga Health, you will work in a collaborative environment that values excellence, integrity, compassion and stewardship. Together, we create an environment where empathy, honesty and a dedication to quality thrive, empowering us to make a positive impact on the lives we touch.

We offer competitive wages, comprehensive benefits, and professional development opportunities to help our employees grow and thrive. Whether you are just starting your career or taking the next step in healthcare, we invite you to join us in shaping the future of care in our communities.

Learn more at

Summary: Centralus Health is seeking a creative, driven Marketing Specialist to bring our brand to life across digital channels, social media, video, photography, and events. This role is ideal for a versatile marketer who enjoys blending strategy with creativity and is excited to tell meaningful stories that connect with our communities. As part of our award‑winning Marketing and Communications team, you'll collaborate with clinical service lines, support departments, multi‑disciplinary physician practices, integrated provider networks, and six hospital foundations. Reporting to the Senior Director of Marketing and Communication, this role offers opportunities to grow your skills and advance your career within a dynamic healthcare organization.

Roles and Responsibilities:

• Partner with department leadership and internal stakeholders to shape project scope and translate organizational priorities into impactful marketing initiatives
• Develop, publish, and maintain web content to ensure accuracy, consistency, engagement, and alignment with organizational goals and brand standards
• Develop digital marketing strategies and campaigns to increase brand awareness, audience engagement, lead generation, and business growth
• Monitor, analyze, and report on digital marketing performance, providing insights and recommendations for continuous improvement
• Manage social media platforms by creating content, engaging audiences, monitoring performance, and strengthening brand presence across channels
• Support search optimization initiatives to improve website visibility, traffic, and user engagement
• Support events that enhance community participation and visibility
• Develop brand consistent content for various channels including but not limited to web, promotional materials, videos, photography, tradeshows, presentations, brochures, graphics, posters, product information sheets, etc. to achieve identified business goals
• Collaborate closely with Marketing and Communications teammates to track projects, manage workflows, and bring ideas from concept to execution
• Work with external writers, designers, and agencies as needed
• Stay ahead of trends and proactively identify timely opportunities to elevate Centralus Health's voice, brand, and reach

Required Skills and Experience:

• Bachelor's degree in Marketing, Communications, Journalism, a related field, or commensurate experience
• Hands‑on experience with content management systems such as WordPress
• Proficiency in website analytics tools and search optimization platforms
• Proficiency in digital marketing strategy, campaign execution, and performance analytics
• Familiarity with major social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and X (formerly Twitter), and how to tailor content for each
• Strong writing, editing, and storytelling skills, with an eye for clarity, consistency, and audience engagement
• Solid project management and organizational skills, with the ability to juggle multiple priorities
• Ability to work independently and collaboratively in a fast-paced environment

Preferred Skills and Experience:

• 3+ years of experience in marketing and communications, preferably in a dynamic or multi‑channel environment
• Experience maintaining accurate business listings and monitoring online reviews to support brand reputation
• Experience with email marketing campaigns that engage target audiences and support organizational objectives
• Knowledge of healthcare marketing regulations and best practices, including HIPAA considerations for digital communications
• Proficiency in Adobe Creative Suite, with the ability to turn ideas into polished, on‑brand visuals
• Interest and experience in health equity, population health, social health determinants, and community partnerships
• Photo and video production experience, including capturing, editing, and producing visual content for digital and promotional use
• Event experience, including planning, coordinating, and supporting marketing or community‑focused events

Physical Requirements:

• Repetitive use of hands and fingers (e.g. use of computer keyboard)

Pay Range Disclosure:

• Standard Rate of $62,358.40 - $70,720 per year plus benefits

Centralus and its affiliates are committed to treating all patients, providers, staff and volunteers equitably and with dignity, ensuring the highest levels of safety, care and respect, and striving to recognize and overcome biases and policies that contribute to disparities in healthcare access, equitable care and positive health outcomes for all.

We are proud to be an Equal Employment Opportunity employer, supporting the growth and health of our employees and community by embracing the rich diversity, needs and circumstances of all peoples and prioritizing opportunities to build a diverse and inclusive workplace. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable protected characteristics.

If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, please contact the Centralus Talent Acquisition team at View email address on click.appcast.io .