Brand Marketing Manager, Skip Hop
$105k - $125kCarter's, Inc.
- # Brand Marketing Manager, Skip HopApply: New York, NY: Full time: Posted Today: JR64225**Serving the needs of all families with young children,**Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip\\*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.**HOW YOU’LL MAKE AN IMPACT:**Carter’s Inc is seeking an innovative and results-driven Brand Manager to join our marketing team and own brand strategy for a primarily wholesale business, partnering closely with our key retail accounts, including Target, Walmart, and Amazon. This role will develop and execute brand strategies that build awareness, strengthen consumer connections, and drive business growth through our retail partners. The ideal candidate has a proven track record of managing integrated brand campaigns within a wholesale/retail environment, is a strong cross-functional collaborator, and brings both creative thinking and analytical rigor to brand marketing.This role reports into the Sr. Manager, Brand Marketing and is based in our corporate office (on-site 3 days a week). 35%: Brand Marketing Strategy* Develop the vision and lead the planning and execution of brand strategies that unlock new growth opportunities and expand reach with target audiences across our key retail partners (Target, Walmart, Amazon)* Lead cross-functional ideation with Consumer Insights, Merchandising, and Design to build differentiated brand positioning, uncover white space, and develop ownable territories in competitive landscapes* Develop and manage integrated marketing plans for new product launches, partnerships, or brand concepts and ensuring every initiative is culturally relevant, authentic and connects emotionally with consumers* Partner with retailer marketing teams to identify and develop co-marketing opportunities that build the brand within each retail environment 35%: Campaign Development & Execution* Orchestrate brand strategy across all consumer touchpoints including creative, social, PR, in-store, retail media (e.g., Amazon DSP/Sponsored Brands, Walmart Connect, Target Roundel), and paid channels ensuring cohesive storytelling, seamless consumer experience, and platform-optimized content* Develop and execute seasonal and annual campaigns that combine emotional storytelling with commercial priorities — inspiring consumers while driving engagement and conversion.* Collaborate with channel owners to develop integrated marketing plans.* Serve as the main contact for agency and vendor partners, providing strategic direction, maintaining creative standards, and driving accountability for deliverables, timelines, and performance outcomes.* Work closely with social media and PR teams to create campaigns and programs that enhance cultural relevance and extend brand reach.* Ensure brand consistency across all consumer-facing touchpoints and campaigns.* Partner with insights teams to test concepts and creative treatments, using data to guide decision-making. 30%: Core Brand Stewardship* Serve as the primary brand marketing partner for cross-functional teams (Sales/Account Management, eCommerce, Merchandising, Planning, Creative, Retail, PR, Social, Media) to execute seasonal priorities and innovation initiatives* Translate key product stories and consumer insights into emotionally resonant brand campaigns that reinforce brand values and purpose* Conduct ongoing brand health analysis, competitive benchmarking, retail performance tracking (share of shelf, digital shelf content scores, retail media performance), and consumer sentiment tracking to inform positioning evolution and strategic pivots that strengthen brand relevance* Manage marketing budget, invoicing process, and monthly reconciliation of media expenditures in partnership with Finance **WE’D LOVE TO HEAR FROM YOU IF:**Must have:* Strong understanding of brand marketing fundamentals (positioning, strategy, integrated campaign planning, execution).* Proven experience developing brand stories and campaigns that resonate emotionally with consumers.* Creative mindset with a passion for storytelling and brand development.* Demonstrated ability to turn consumer insights into brand actions.* Excellent project management skills, with ability to consistently achieve or beat deadlines.* Strong bias for action and desire for ownership & accountability.* Excellent written and verbal communication skills.* Minimum 5 years of relevant work experience* Minimum 3 years Brand Marketing or Brand Strategy experience at a major consumer brand.Preferred skills and experience:* Dialed into culture, consumer trends and the evolving marketing landscape* Inclination to seek and analyze data from a variety of sources to support decisions and to align others with the organization's overall strategy* Familiarity with omni-channel environments (digital, retail, wholesale), including how brand strategy adapts to each retailer's shopper base and merchandising environment.* Experience with retail media platforms (e.g., Amazon Advertising, Walmart Connect, Roundel) and digital content optimization.* Proven ability to develop breakthrough partnerships or collaborations that extend brand storytelling.* Experience working in fast-paced, matrixed environments where cross-functional collaboration and leading through influence are critical* Experience in consumer lifestyle, retail, or apparel categories.* Compensation for this position ranges from $105,000 - $125,000 a year based on experience
- J-18808-Ljbffr Carter's, Inc.
Vacancy posted 4 days ago
Similar jobs that could be interesting for youBased on the Brand Marketing Manager, Skip Hop in New York, NY vacancy
- ...and Ungaro. Through its global distribution network, the Company’s products are sold in over 120 countries. The Global Brand Marketing Manager supports a portfolio of licensed fragrance brands, partnering with the Senior Director to shape brand strategy and a 3-year...SuggestedFull timeSeasonal workWork at officeLocal areaRemote workWorldwide
Interparfums, Inc.
New York, NY4 days ago $110k - $120k
...opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable. We're looking for a Brand & Marketing Sr. Manager to support the execution and operational excellence of marketing initiatives across FlixBus and Greyhound in North...SuggestedWork at officeLocal areaFlexible hoursFLIX
New York, NY5 days ago- ...computers. For the first time ever, you can manage and automate every part of the employee... ...roleRippling is building a world-class brand to match the ambition of our platform, and... ...and operationally excellent Senior Brand Marketing Manager to help lead the charge.As a natural...SuggestedWork at office3 days per week
Rippling
New York, NY4 days ago $147.2k - $200k
...UsThink about your last hotel stay. Did you skip the front desk line with mobile check-in?... ...agentic AI platform for hotel and guest management, powering the digital infrastructure for... .... The world's most renowned hospitality brands, including Marriott International, Four Seasons...SuggestedFull timeWork at officeNight shiftWeekend workCanary Technologies
New York, NY6 days ago$141k - $205k
...video content spotlighting AI use cases, and manage content approvals, creative direction,... ..., trend-reactive discussions, and brand-safe moderation.Architect and scale ambassador... ...created campaigns.Partner across Product Marketing, Brand Social, PR, Legal, and external agency...SuggestedWorldwideGoogle
New York, NY5 days ago- Who Are We We are a skin wellness brand with an aromatherapist’s soul, an artist’s spirit, and a scientist’s commitment to results... ...a dynamic, strategic and highly organized Brand & Trade Marketing Manager to drive the execution and amplification of brand initiatives...Temporary workSeasonal workWork at officeLocal area
$135k - $160k
...Senior Director with a focus on consumer brand and food & beverage clients to join... ...correspondence, and more Team / Internal Management Play a leadership role in agency... ...dynamics Experience partnering with marketing, brand, and legal teams to align PR messaging...Full timeSeasonal workWork at officeDay shiftBeam Talent ☀️
New York, NY5 hours ago- L’Oréal USA, Inc. in New York seeks a Marketing Manager for Softsheen-Carson to drive mascara brand growth with innovative launch plans and heritage business strategies. You will uncover consumer insights to enable breakthrough communications and perform competitive analyses...
$30 per hour
...full-service strategic sales management team with our Field Team servicing... ...with some of the hottest brands in beauty today and provides in... ...companies. Job Summary: As a Brand Market Specialist, you will be the... .... We make you look good. We skip to work | We love what we do because...Part timeFreelanceSeasonal workLocal areaWeekend work$70k - $80k
...professional and educational resources for researchers across all phases of their careers. Please visit us online at JOB TITLE: Brand Marketing Manager DEPARTMENT: Marketing REPORTS TO: Associate Director, Marketing SUMMARY: The Brand Marketing Manager leads and...Full timeWork at officeLocal areaRemote workMonday to FridayFlexible hoursThe New York Academy of Sciences
New York, NYmore than 2 months ago$115k - $135k
...- Why We Exist and What We Do : At Jukebox - the women's brand from Dr. Squatch -we're making better-for-you body care something... ...personal care. About the role: We're seeking a Brand Marketing Manager to help build the next chapter of Jukebox. This role is for...Full timeTemporary workWork at officeLocal areaShift work3 days per weekDr. Squatch
New York, NYa month ago- ...Creative Director / Content & Brand Strategist (Music / Fashion / Social Media) NYC-based artist, model, and content creator is looking for a creative director / brand strategist to help refine and elevate her overall brand presence across music, fashion, and social...Immediate start
Zesu Production
New York, NY1 day ago $19.45 - $24.93 per hour
...Use your marketing skills to change the world for animals. PETA is seeking... ...creators, coordinators, and managers who strategize and create... ...remote, you’ll need to be able to hop over to your local vegan... ...creating content for social media brand pages with proven success in fostering...Hourly payLocal areaRemote workNight shiftPETA
New York, NY3 days ago$19.25 - $23.25 per hour
Sales Manager (Full Time)If you are a CURRENT Carter's employee, do not apply via this external... ..., you will be the first face of the brand for growing families. You'll congratulate... ..., encompassing Carter's, OshKosh B'gosh, Skip*Hop, and Little Planet brands. Carter's is the...Hourly payFull timeLocal areaShift workNight shift$18.25 - $22.25 per hour
As a Part Time Sales Manager, you will be the first face of the brand for growing families. You’ll congratulate new parents and grandparents, the first to... ...young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop, and Little Planet brands. Carter’s is the #1 most-...Hourly payPart timeLocal areaNight shiftDay shift$98.4k - $140.2k
Job Title Manager - Global eCommerce Content & Social Commerce (CeraVe DMI)Division: LDBLocation... ...#1 Dermatologist-Recommended Skincare Brand in the U.S, CeraVe is a leader in mass... ...Worldwide -including Europe and Emerging Markets (SAPMENA)Social commerce: develop frame &...Work experience placementSummer workWork at officeWork from homeWorldwideFlexible hoursAesop
New York, NY3 days ago- Coach is seeking a Manager of Global Brand Marketing to shape and execute integrated campaigns that drive cultural relevance and business impact worldwide. The role partners with regional teams, creative, social, PR, media, partnerships, ecommerce and merchandising to ensure...Worldwide
- Summary The Brand Marketing Manager, Golf supports RLX Ralph Lauren brand strategy and marketing for North American wholesale channels. This role leads seasonal campaigns and omnichannel activations, working across internal teams, wholesale partners, agencies, and sports...Seasonal work
- Ralph Lauren in New York City is seeking a skilled marketing professional to manage the RLX Ralph Lauren brand strategy, aimed at engaging younger customers and driving sales. Your responsibilities will include collaborating on seasonal marketing strategies and leading...Seasonal work
- ...Our client, a novelty toy collection, is seeking a highly entrepreneurial Senior Brand Leader to own the next stage of growth. You’ll work across brand, marketing, partnerships, activations, social, digital growth, and cultural expansion to turn a commercially successful...Full time
Fourth Floor
New York, NY19 hours ago $132.23k - $176.31k
...the trusted network for AI, and the way we tell that story matters as much as the story itself. We are looking for a Senior Manager, Brand Marketing to help bring the Lumen brand to market at national scale. Reporting to the Director of Brand Strategy, this role is a...Temporary work- Ralph Lauren Corporation is seeking a dynamic Brand Marketing Lead for RLX Ralph Lauren to elevate the brand in North America wholesale and... ...loyalty. You will partner with global and regional teams, manage budgets, lead omnichannel activations, and drive end-to-end campaigns...
$107.5k - $133.75k
Summary : Fanatics Collectibles is looking for a Brand Marketing Manager based in New York for our growing Marketing team. We’re searching for a candidate who can manage the successful execution of day-to-day marketing initiatives and ongoing projects across multiple sports...Temporary workWork experience placementInternshipWork at office- Coty is seeking a Manager of Global Brand Marketing for Marc Jacobs Makeup in New York, NY. You will drive tactical business development, oversee brand marketing tasks, and collaborate with affiliates to deliver high-quality launch activations. The role focuses on market...Remote job
- ...and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America... .... The company's share is quoted on Nasdaq Helsinki Ltd. BRAND MARKETING MANAGER, NORTH AMERICA to join our North America team based at...Full timeWork at officeLocal areaImmediate start
- Overview Oakley Brand Marketing Manager at EssilorLuxottica Requisition ID: 896165 Store #: 991321 Oakley Marketing - NY 5th Position: Full-Time Total Rewards: Benefits/Incentive Information We are a global leader in the design, manufacture, and distribution of ophthalmic...Minimum wageFull timeTemporary workLocal area
- ...Excellent communications, organizational, presentation and project management skills • Business acumen and strong analytical skills •... ...desirable attributes/qualifications: • Licensing experience • Brand Management experience • Product development experience in...
I3 INFOTEK INC
New York, NY1 day ago $115k - $125k
...The Brand Manager owns a brand or product family end to end: the line plan, the forecast, the pricing, and the performance against financial... ...what gets made, how it is positioned, and how it comes to market, then hands off to Sales and Performance Marketing with the positioning...Shift workRelatable
New York, NY19 hours ago$150k - $170k
...As the Ecommerce and Merchandising Brand Lead you will drive the success of key branded... ...partners to drive seasonal strategies (marketing, inventory, promotions) Establish and lead... ...Collaborate with planning teams to manage inventory levels, ensure optimal stock turnover...Full timeSummer workSeasonal workWork at officeWorldwideMarc Fisher Footwear
New York, NY2 days ago$141k - $205k
Brand Marketing Manager, Pixel Ecosystem Google New York, NY, USA; Mountain View, CA, USA; +3 more; +2 more Mid Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. This role...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Brand Marketing Manager, Skip Hop. Be the first to apply!
Related searches
- mcdonald's brand manager New York, NY
- global brand manager New York, NY
- brand manager innovation New York, NY
- senior brand manager New York, NY
- head of brand marketing New York, NY
- director brand strategy New York, NY
- brand strategy manager New York, NY
- brand manager marketing New York, NY
- brand manager remote New York, NY
- brand partnerships manager New York, NY