Digital Marketing Specialist - CFHP

POSITION SUMMARY/RESPONSIBILITIES

As a member of the Digital Marketing team in the Corporate Communications & Experience Department, serves as the lead for various digital communication platforms for the organization, including but not limited to email marketing, e-newsletters, SMS, phone call campaigns, public websites, and secure sites. Coordinates the planning, development, implementation, and evaluation of three newsletters and ad hoc deployments. Curates pertinent information and turns it into consumer-friendly, easy-to-understand content that engages the target audience and increases metrics. Continuously maintains email marketing scheduling and content and improves other content to effectively communicate services with customers. Works with the Digital Marketing Manager to develop campaigns for SMS and phone calls. Writes scripts that support external department programs, marketing campaigns, and business efforts. Analyzes, measures, reports, and optimizes digital content performance and proactively identifies and recommends improvements.

EDUCATION/EXPERIENCE

Bachelor's degree in communications, public relations, marketing, journalism or related field is required. Five years of communications or content writing experience is required. Ability to work independently and as part of a team; handle multiple projects and effectively manage and set priorities is required. Strong analytical skills, planning skills, and grammar are required. AP Style writing is preferred. Experience in the following platforms a plus: MailChimp, Bitly, and