Vice President for Enrollment Strategy

Vice President For Enrollment Strategy

The Vice President for Enrollment Strategy at Calvin University serves as the university's chief enrollment officer and operates at the intersection of strategy, mission, data, and relationships. The role is inherently collaborative, requiring sustained engagement with senior leaders, faculty, staff, and external partners to advance Calvin University's enrollment goals in alignment with its Reformed Christian mission.

Key Responsibilities

• Develop and execute a comprehensive, multi-year enrollment strategy aligned with Calvin University's mission and financial goals.
• Oversee undergraduate, transfer, and graduate recruitment strategies.
• Direct financial aid leveraging models to optimize net tuition revenue.
• Lead predictive modeling, enrollment forecasting, and CRM optimization.
• Partner closely with marketing on brand positioning, digital strategy, and campaign ROI.
• Lead and develop admissions, financial aid, and enrollment operations teams.
• Manage budgets and allocate resources effectively.
• Represent Calvin University at both internal and external events, conferences and community events.

Experience/Skills

• Significant progressive leadership experience in enrollment management, admissions, or student recruitment.
• Demonstrated ability to develop and implement enrollment strategies that achieve measurable results.
• Meaningful experience expanding enrollment across new markets or learner populations, with an understanding of emerging enrollment opportunities.
• Demonstrated ability to lead a high performing enrollment and sales organization, setting clear goals, expectations, and accountability while maintaining a relational, mission-centered approach.
• Exceptional storyteller who can craft and share a compelling narrative for prospective students, families, alumni, and partners.
• Demonstrated sophistication in financial aid strategy, pricing, discount management, and net tuition revenue modeling, in close partnership with finance and senior leadership.
• Strong communication and interpersonal skills, with the ability to present effectively to internal and external stakeholders and to bring clarity to complex data and decisions.
• Proven leadership in hiring, supervising, and developing professional staff, including elevating professionalism, setting clear expectations, and providing training and accountability.
• Proven ability to work collaboratively across divisions with senior leadership to achieve institutional goals.
• Experience managing departmental budgets and making data-informed decisions.
• Entrepreneurial mindset with the ability to identify new markets, assess ROI, and pursue innovative enrollment initiatives under financial constraints.
• Capacity to foster trust and credibility within diverse communities and across organizational cultures.

Required Qualifications

• Master's degree from regionally accredited institution, doctoral degree welcomed but not required.
• Additional training or experience in sales, data analytics, business process improvement, or organizational leadership is desirable.
• Proven ability to lead people, strategy, and resources effectively
• Demonstrated leadership experience in higher education or related complex organizational environment.
• Deep understanding of and commitment to the reformed theological mission, vision, and values of a Christian liberal arts university, with the ability to integrate faith and servant leadership into professional practice.
• A living and active personal Christian faith demonstrated through commitment to Christ and active involvement in a church community, with strong preference for Reformed tradition.

Faith and Educational Commitment

1. Commitment to the educational mission of Calvin as a Christian liberal arts University affiliated with the Christian Reformed Church.

2. A commitment to the Christian faith and to the integration of faith, learning, and student development.

Diversity Commitment

Demonstrated awareness and commitment to effectively establishing relationships and positive communication across multiple dimensions of diversity including, but not limited to, race, gender, physical limitations, class, or religious perspectives.