CRM Manager

CRM Manager

Department: RS-292 - O06


Employment Type: Permanent - Full Time

Location: US - New York

Description

Why Join DAZN?

Joining DAZN in New York means being part of a global sports entertainment powerhouse, delivering world-class fan experiences through innovative CRM and customer engagement. You'll work in a fast-paced, international environment, collaborating with cross-functional teams to drive measurable impact across the subscriber lifecycle. If you're passionate about sport and digital engagement, this role offers a strong platform to develop and grow within a leading global brand.

At DAZN, you'll find a dynamic environment where learning is encouraged, ideas are celebrated, and your work has real impact. If you're excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to grow, experiment, and launch your career.


The role:

As a CRM Executive at DAZN, you'll support the execution of CRM strategies across North America. You'll work across multiple channels to build targeted campaigns that drive engagement, conversion, and retention. This role combines campaign execution, data-driven optimisation, and cross-team collaboration to enhance the fan experience and contribute to business performance.


You'll write engaging sports communications, collaborate with creative teams to develop big new ideas, and use data to understand how fans respond to our messaging. This role is hands-on, fast-paced, and full of opportunity to learn, grow, and make your mark.


Salary Range: $90,000 - $110,000. This is hybrid role which will be based mostly on site from our New York office.

What You'll Be Doing:

• Execute multi-channel CRM campaigns (email, push, in-app) to drive engagement and retention.
• Support segmentation and personalisation strategies to improve campaign performance.
• Own day-to-day campaign setup, QA, and deployment to ensure accuracy and timeliness.
• Monitor and report on campaign performance, identifying optimisation opportunities.
• Collaborate with content, product, design, and analytics teams to deliver aligned CRM output.
• Contribute to testing, automation, and continuous improvement of CRM activity.
• Support CRM planning around key sporting events and promotional moments.

What You'll Bring:

• Experience in a CRM or digital marketing role, ideally in a subscription or media business.
• Strong campaign execution and organisational skills with high attention to detail.
• Data-driven mindset with the ability to interpret performance insights.
• Excellent communication and collaboration skills across teams.
• Passion for sport and understanding of fan engagement behaviours.
• Ability to thrive in a fast-paced, target-driven environment.

Benefits

Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You'll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.