Sr Business Development Manager, Strategic Initiatives, Transparency

Amazon Transparency enables brands to protect products, build consumer trust, and gain end-to-end supply chain visibility through unit-level serialization. As the program scales globally and the industry transitions toward GS1 Sunrise 2D barcodes, we are at a strategic inflection point that demands stronger cross-regional alignment, disciplined initiative management, and tighter coordination between Business Development (BD), Product, and Marketing.The Senior Business Development Manager, Strategic Initiatives will own the strategic planning, cross-functional coordination, and programmatic execution that connects our global BD organization. This is not a delivery role with clear accountability for outcomes. You will drive the annual and quarterly planning processes that set BD direction, lead high-priority initiatives from concept through execution, and build the mechanisms that ensure consistency and visibility across regions.The ideal candidate combines strategic thinking with a bias for action, is comfortable operating in ambiguity, and brings a track record of driving cross-functional alignment in complex, global organizations. You will influence without authority, synthesize complex information into clear narratives, and move at a pace that matches a high-growth business navigating a once-in-a-generation industry shift.Key job responsibilities1. Drive Global BD Planning & Operational Alignment• Lead the annual operating plan (OP1/OP2) process for the worldwide BD organization—defining timelines, aligning regional leaders on priorities, consolidating inputs, and driving the final plan to approval.• Establish and maintain a global BD operating cadence (WBR, MBR, QBR alignment) that ensures regional teams are synchronized on priorities, stage definitions, and performance expectations.• Identify and drive cross-regional opportunities: surface best practices from individual regions (e.g., pipeline health mechanisms, outreach models, retention playbooks) and scale them globally.• Partner with Sales Operations to translate data insights (pipeline metrics, entitlement models, attrition trends) into actionable strategic direction for regional BD leaders.2. Lead Cross-Functional Strategic Initiatives• Serve as DRI (Directly Responsible Individual) for select high-priority initiatives that sit at the intersection of BD, Product, and Marketing—driving alignment, removing blockers, and ensuring delivery against milestones.• Current initiative areas include (but are not limited to): externalization and off-Amazon use cases, GS1 Sunrise BD readiness and go-to-market enablement, and new market segment development.• Develop clear initiative charters (problem statement, scope, success criteria, timeline, stakeholders) and drive structured execution cadences that maintain momentum.• Synthesize initiative status and strategic context for leadership communication—ensuring senior leaders have visibility into progress, blockers, and decision points without requiring deep operational immersion.3. GS1 Sunrise BD Enablement & Go-to-Market Coordination• Own the BD enablement strategy for the GS1 Sunrise 2027 transition—ensuring every regional BD team member can articulate the value proposition, position Transparency as a Sunrise solution, and engage brands on serialization readiness.• Develop scalable enablement assets: playbooks, talk tracks, objection-handling guides, brand-facing collateral, and competitive positioning materials in partnership with Marketing.• Coordinate Transparency’s presence at industry events and conferences in partnership with Marketing and senior leadership—developing content strategy, identifying speaking opportunities, and ensuring consistent messaging.• Track and report on GS1 Sunrise adoption metrics across regions, identifying gaps and recommending targeted interventions.4. Voice-of-Customer & Ecosystem Insights Amplification• Partner with Marketing (who owns core VOC mechanisms) to extend and operationalize customer insights across BD and Product decision-making.• Build additional feedback loops to capture ecosystem-level insights—from implementation partners, packaging operators, and supply chain stakeholders—that complement brand-level VOC.• Synthesize VOC and ecosystem inputs into quarterly themes that inform Product roadmap prioritization, go-to-market strategy, and BD resource allocation.• Ensure pilot learnings, partner feedback, and field intelligence are systematically captured and translated into actionable recommendations.5. BD Program Development & Mechanism Building• Take ownership of select BD programs that benefit from centralized coordination—developing mechanisms that improve execution quality, visibility, and consistency across the global organization.• Design and implement scalable frameworks (templates, governance models, tracking systems) that regional teams can adopt without creating additional operational burden.• Identify gaps in BD execution infrastructure and propose solutions that balance rigor with agility—knowing when to systematize and when to preserve flexibility.Basic qualifications- Experience managing cross-functional projects and initiatives- Experience with planning, performance metrics, and process improvement- Experience building scalable programs and repeatable scalable processes, levering various tools and methods to create scale and efficiency- Experience in verbal and written communication for executive level leaders- Bachelor's degree in Business, Economics, Statistics, Engineering, or a related field- 7+ years of professional experience in business development, strategy, program management, or management consultingPreferred qualification - Experience in B2B technology, SaaS, supply chain technology, or brand protection industries- Familiarity with GS1 standards, serialization, 2D barcodes, or track-and-trace solutions- Experience with go-to-market enablement: developing playbooks, training programs, and field readiness for global sales teams- Background in operational planning (OP1/OP2) within Amazon or equivalent annual planning processes at scale- Demonstrated ability to influence senior stakeholders and drive alignment across regions with competing priorities- Experience synthesizing customer/market insights into strategic recommendations for product and business teams- MBA or advanced degreeAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, AZ, Tempe - 113,100.00 - 160,000.00 USD annuallyUSA, WA, Seattle - 113,100.00 - 160,000.00 USD annually