Regional Sales Executive - Foodservice

Regional Sales Executive

Royal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care.

We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 125 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, hotels, convenience stores, businesses, and individuals throughout the United States, and we are growing!

At Royal Cup, Inc. having a customer-centric focus is not simply a motto; our employees believe we each have a responsibility to provide outstanding service to our customers. Our customer-centric focus results in actions we live by that not only retain our current customer base but grow our presence with new, high-impact accounts across the country based on exceptional products and service.

We believe serving our customers well, serves us well. We are results-oriented and strive to not only retain our current customer base but grow our presence with new, high-impact accounts across the country by offering exceptional products and service.

Royal Cup Coffee and Tea strives to be sustainably minded and a good corporate steward in all business endeavors. It is also what others expect of us our employees, our customers and vendors, our local communities, and the coffee and tea industry we help represent. This mindset permeates the actions we take today for tomorrow.

Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for our employees.

Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status.

Position Summary

The Regional Sales Executive reports to the Regional Sales Director and is a strategic sales position with Royal Cup, Inc. The Regional Sales Executive position requires a dynamic, driven associate to be successful on the team.

Supervisory Responsibilities

• None.

Key Responsibilities

• New Account Prospecting
  • Create attack plan for business development across managed territory; includes identifying activities, contacts, dates, expected results, requirements
  • Drive and manage the entire sales process and regularly update on progress against attack plans
  • Leverage current customer base and personal network to identify new sales opportunities
  • Collaborate with Key Account Managers at individual units across existing national accounts
  • Successfully navigate proposal and the sales process for assigned accounts
  • Meet assigned sales goal metrics
• Account Management and Growth
  • Manage the sales funnel; CRM reporting on customer account performance, needs and risks
  • Hunt for new cross- and up-sale opportunities among current assigned customers
  • Visit current customers to enhance relationships with decision makers and present new products while there
  • Maintain an understanding of current customer's business/industry trends and bring insight to customers while looking at win-win growing opportunity
• Business Improvement
  • Track accounts' financials (revenue, gross profit, costs, account churn, account activity) on a monthly basis
  • Deliver customer feedback and competitive intelligence to the broader Sales organization
  • Leverage resources available to help accounts grow
• All other duties as assigned

Minimum Qualifications

• Bachelor's degree in business administration or another related field or combined education & equivalent sales experience
• 2-4 years of experience in sales or another relevant role that demonstrates a strong record of business growth through effective selling and account management.
• Must be proficient in MS Office and have basic IT skills
• Excellent communication skills, both written and verbal
• Ability to think strategically with a focus on the day-to-day execution of business as well as long range future planning
• Ability to travel, as required and regularly requiring overnight stays to travel to customer locations, attend meetings, training and other work-related events as scheduled.

Preferred Qualifications

• Prior sales experience in the food & beverage industry.

Physical Requirements

• Some physical requirements may include:
  • Frequent sitting, standing, walking, reaching, typing, reading, talking, and hearing.
  • The ability to lift up to 15 pounds.
• The ability to successfully complete the pre-employment process.