Director of Personal Training
Basecamp Fitness
Director Of Personal Training
We are seeking a Director of Personal Training to lead, scale, and optimize personal training performance across 19 Anytime Fitness locations. This is a senior leadership role responsible for revenue growth, trainer development, systems execution, and culture building.
This role is ideal for a proven multi-club PT leader who thrives on metrics, coaching leaders, and building repeatable systems that drive consistent results.
Key Responsibilities
Revenue & Performance
- Own personal training revenue, penetration, and retention across all 19 locations
- Establish and execute PT sales systems, including consultations, assessments, closes, and onboarding
- Track and improve KPIs such as PT attach rate at POS, sessions per member, trainer utilization, monthly recurring PT revenue, PT retention & attrition
- Identify under performing clubs and implement targeted improvement plans
Leadership & Team Development
- Recruit, onboard, and develop high-performing personal trainers
- Coach and mentor Club Managers and Head Trainers on PT leadership
- Build a trainer career pathway (Level 1 → Senior → Lead → Head Trainer)
- Drive accountability through weekly scorecards, reviews, and coaching cadence
Systems & Process
- Standardize PT delivery across all locations (programming, assessments, client experience)
- Ensure consistent execution of fitness consultations, goal reviews, re-ups and long-term commitments, client success tracking
- Collaborate with operations leadership to align staffing, scheduling, and payroll efficiency
Culture & Client Experience
- Build a high-energy, professional, results-driven PT culture
- Ensure trainers deliver an exceptional and consistent member experience
- Reinforce brand standards, professionalism, and community engagement
Qualifications & Experience
- 5+ years of experience in personal training leadership, preferably multi-unit
- Proven track record of growing PT revenue and penetration
- Experience leading and developing managers and trainers
- Strong understanding of sales, coaching, and performance metrics
- Highly organized, data-driven, and systems-oriented
- Comfortable traveling between locations as needed
- Must be able to travel. Company vehicle provided
What Success Looks Like (First 12 Months)
- Measurable increase in PT revenue and penetration across the portfolio
- Clear PT systems implemented and executed consistently
- Strong bench of developed Head Trainers and PT leaders
- Improved trainer retention and utilization
- Predictable, scalable PT performance month over month
Compensation & Benefits
- Competitive base salary
- Performance-based bonus tied to PT revenue and KPIs
- Health and wellness benefits
- 401K, Paid Time Off
- Career growth within a fast-growing multi-unit organization
Why Join Us?
- Large, established Anytime Fitness portfolio with strong infrastructure
- Leadership team that values data, accountability, and culture
- Opportunity to build and own a PT platform at scale
- Real autonomy and impact—not a single-club ceiling
We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, or disability
Vacancy posted 3 days ago
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