Head of Audiences and Programmatic

Proxima is the Conversion Intelligence platform for ecommerce. Powered by a proprietary Commerce Graph spanning 73M+ buyers across 2,000+ ecommerce brands, we help teams understand what actually drives conversion across the broader market, and turn those signals into clear creative direction.

Our data is deterministic (real names, emails, and addresses from actual orders, not inferred from sessions), granular (full SKU-level receipt data), and point-in-time (timestamped history that enables recency scoring and ML without look-ahead bias). Headquartered in New York City, we're a team of operators, builders, and ecommerce veterans solving the hardest problems in modern customer acquisition.

About the Role

We're looking for a Head of Audiences and Programmatic to join Proxima at the inception of a new programmatic offering. This is a career-defining "0 to 1" player/coach role - you'll step in to build the GTM strategy from the ground up, own quota-carrying revenue targets, and lay the foundation for the team that scales behind you.

You'll operate as the consultative expert on audience strategy for Fortune 500 brands, partner closely with the demand-side ecosystem, and translate emerging trends in identity, cookieless targeting, and clean rooms into narratives that resonate with sophisticated buyers.

What You'll Own

• Revenue & Quota: Own and exceed quota-carrying targets focused on audience data and targeting segments for Fortune 500 companies
• Platform Partnerships: Partner closely with demand-side teams at The Trade Desk, LiveRamp, and StackAdapt to co-sell solutions and drive joint pipeline
• Strategic Influence: Serve as a consultative expert on audience strategy, helping clients design targeting approaches across DSP platforms
• Market Intelligence: Track industry trends in identity resolution, cookieless targeting, and data clean rooms - and translate them into client-relevant narratives
• GTM Foundation: Build the playbook, positioning, and early team structure for Proxima's audience sales motion as we scale

Qualifications

• 7+ years of quota-carrying sales experience in digital advertising, specifically in audience data or identity solutions
• Years on the sell-side at a leading data company - Acxiom, Experian, Epsilon, LiveRamp, or similar
• Deep, hands-on fluency with The Trade Desk (DSP workflows, deal IDs), LiveRamp (RampID, Connect), and StackAdapt, among other leading platforms
• An existing book of relationships with brand-side media and data buyers at Fortune 1000 companies
• A builder's mindset - comfort operating without a pre-built playbook and energized by shaping what comes next

Nice to Have

• Prior experience launching or scaling a new programmatic or data product from zero
• Fluency across the broader DSP landscape (DV360, Amazon DSP, Yahoo DSP)
• Experience working within or alongside data clean room environments (LiveRamp Clean Room, AWS Clean Rooms, Habu)
• Existing relationships across holding company agency trading desks

Why Proxima

• Work on one of the most differentiated data assets in consumer tech
• High ownership and accountability - drive projects end-to-end and make decisions that actually matter
• Lean team where your contributions are visible and your voice carries weight
• Highly cross-functional - work closely with product, data, growth, and leadership
• Hybrid setup in our NYC office with a collaborative in-person culture, plus quarterly team events in and out of the office

Benefits & Perks

• Competitive base salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• HSA and FSA options
• 401(k)
• 12 weeks of fully paid parental leave
• Unlimited PTO
• Summer Fridays from July 4th through Labor Day
• Mental health and wellness support through Talkspace, Health Advocate, and One Medical
• Commuter benefits
• $1,000 annual learning & development stipend
• Quarterly team events, both in and out of the office

How to Apply

Submit your application through our Ashby job board. We review every application and will reach out directly if there's a potential fit.

Proxima is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We're committed to building a team that reflects a range of backgrounds, perspectives, and experiences, and we evaluate all candidates on merit.