Marketing and Communications Manager

Marketing and Communications Manager AVC for Diversity-Health Sciences

The Office of Health Sciences Engagement & Enrichment (HSEE) is searching for a talented individual with a passion for building and maintaining an engaging brand through creative marketing, communications, design, and storytelling. Creating dynamic content across a variety of media is paramount to attracting and retaining faculty, students, and staff to the Health Sciences. The role of the Marketing and Communications Manager within the Office of Health Sciences Engagement & Enrichment encompasses the effective management of various concurrent initiatives and endeavors aimed at enhancing the branding, communication, and marketing efforts of the Office. Under the supervision of the Director of HSEE, this position will play a pivotal role in marketing various programs, HSEE events, faculty, staff, and student recruitment materials, trainings, and more. The incumbent will oversee the dissemination of digital and print-based marketing collateral through multiple channels to reach intended target audiences and stakeholders, while also executing all other facets of the overarching marketing strategy.

The responsibilities of this position include but are not limited to the following:

• Coordinating marketing strategies and functions for HSEE across all platforms, channels, and strategies while maintaining adherence to strict branding and style guidelines.
• Employing writing, design, and multimedia skills to target specific audiences across a variety of digital and print media.
• Coordinating strategies and tactics that capture meaningful and actionable marketing analytics for the purposes of measuring and improving results.
• Developing content marketing campaigns in coordination with a myriad of internal and external partners and collaborators.
• Utilizing varied platforms (e.g. Campaign Monitor, Paperless Post etc.) to disseminate information and invitations.
• Managing the HSEE website and newsletter, producing timely updates, and creating new content. Ability to refine content for best practices in search engine optimization. Additional capabilities in WordPress and/or Drupal website management are preferred.
• Showcasing their commitment to understanding and being inclusive to allyship with the communities for whom we serve.