Digital Marketing Coordinator: Web, Email & SEO Innovator

Job Posting Title: Digital Marketing Coordinator, Marketing and Communications in Cockrell School of Engineering ---- Hiring Department: Cockrell School of Engineering ---- Position Open To: All Applicants ---- Weekly Scheduled Hours: 40 ---- FLSA Status: Exempt from FLSA ---- Earliest Start Date: Oct 01, 2026 ---- Position Duration: Expected to Continue ---- Location:

UT MAIN CAMPUS ----

Job Details: General Notes As a top-10 engineering school with the No. 1 program in Texas, the Cockrell School of Engineering at The University of Texas at Austin (UT Austin) has been a global leader in technology innovation and engineering education for over a century. With 11 undergraduate and 13 graduate programs, over 20 research centers and a faculty community that boasts one of the highest number of National Academy of Engineering members among U.S. universities, Texas Engineering has launched some of the nation's most accomplished leaders and pioneered world-changing solutions in virtually every industry, from space exploration to energy to health care. Situated in the heart of Austin - named "America's Coolest City" by Expedia and "The Best Place to Live in the U.S." by U.S. News and World Report - the Cockrell School embodies the city's innovative spirit. Major companies with Austin campuses, such as Dell, National Instruments, Apple, IBM, Samsung, Google and many others, continue to recruit Cockrell School students at a remarkable rate, launching thousands of successful careers and developing Texas Engineers into industry leaders.UT Austin, recognized by Forbes as one of America's Best Large Employers , provides outstanding employee benefits and total rewards packages that include: Competitive health benefits (employee premiums covered at 100%, family premiums at 50%) Voluntary Vision, Dental, Life, and Disability insurance options Generous paid vacation, sick time, and holidays Teachers Retirement System of Texas, a defined benefit retirement plan, with 8.25% employer matching funds Additional Voluntary Retirement Programs: Tax Sheltered Annuity 403(b) and a Deferred Compensation program 457(b) Flexible spending account options for medical and childcare expenses Robust free training access through LinkedIn Learning plus professional conference opportunities Tuition assistance Expansive employee discount program including athletic tickets Free access to UT Austin's libraries and museums with staff ID card Free rides on all UT Shuttle and Austin CapMetro buses with staff ID card Purpose The Digital Marketing Coordinator is a hands-on role which delivers exceptional audience experiences across web, email and integrated campaigns. The position owns and continuously improves the college's digital channels, using strong content judgment, UX, analytics and SEO while also working directly in WordPress and Eloqua and troubleshooting front-end issues. It is ideal for someone who is equally comfortable shaping strategy, building experience and using data to make it better. Responsibilities Web Experience, Governance and Continuous Improvement Own and continuously improve the college's WordPress multisite experience. Create, edit and optimize webpages and landing pages; maintain strong information architecture; and ensure content is audience-focused, current, accessible, responsive and visually effective. Govern web standards across college and sub-unit sites, advising content managers on appropriate structure, page creation and content placement to prevent unnecessary, duplicative or internally focused content. Email Marketing and Digital Campaign Execution Manage and execute the college's email marketing program, including campaign creation, audience segmentation, templates, QA, testing, scheduling and distribution. Partner with communications, content, social media and design colleagues to create cohesive audience experiences across email, web and other digital campaign channels. Troubleshoot HTML/CSS and other front-end issues as needed. Analytics, Testing and Audience Optimization Monitor and analyze web, email and digital campaign performance using GA4, Search Console, email analytics and related tools. Translate data into actionable recommendations, implement improvements and measure results. Develop testing and optimization efforts that improve engagement, usability, conversion and other defined audience outcomes. SEO, Accessibility and Digital Content Optimization Apply SEO, accessibility, UX and digital content best practices across college digital properties. Optimize content for audience needs and search intent; maintain appropriate page structure, metadata and content standards; and identify and prioritize opportunities to improve underperforming or outdated content. Provide guidance and training to content contributors. Digital Innovation and Technical Implementation Identify and implement opportunities to improve digital experiences through email, WordPress functionality, plugins, integrations and emerging tools. Independently implement appropriate front-end improvements using HTML, CSS and related technologies, and partner with designers and IT developers when more advanced technical support is required. Evaluate new functionality for audience fit, usability, sustainability and strategic value. Perform other duties as assigned. Required Qualifications Bachelor's degree in a related field. Five (5) years of experience in email and website management for marketing and communications. Experience managing and improving websites in a CMS, including landing pages and audience-focused content. Working knowledge of HTML/CSS and ability to troubleshoot basic front-end issues. Experience with email marketing, including segmentation, QA and distribution. Ability to use analytics, SEO, accessibility and UX best practices to improve digital performance. Strong judgment, communication and ability to independently move work from strategy through execution. Relevant education and experience may be substituted as appropriate. Preferred Qualifications More than five (5) years of experience in email and website management for marketing and communications. Experience with WordPress and/or multisite environments. Experience with enterprise email platforms (Eloqua or similar). Experience with GA4, Search Console and Google Tag Manager. Experience with information architecture, testing and digital governance. Responsibility for user training and standards governance within a large organization. Experience working for/with an academic institution. Salary Range $70,000+ depending on qualifications Working Conditions May work around standard office conditions Repetitive use of a keyboard at a workstation Use of manual dexterity Work Shift Standard work schedule is Monday - Friday, 8:00 a.m. - 5:00 p.m. Periodic work outside of normal business hours, to include evenings and weekends, may be required. Required Materials Resume/CV Letter of interest Link to relevant work samples 3 work references with their contact information; at least one reference should be from a supervisor Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume in the first step of the online job application process. Then, any additional Required Materials will be uploaded in the My Experience section; you can multi-select the additional files or click the Upload button for each file. Before submitting your online job application, ensure thatALLRequired Materials have been uploaded. Once your job application has been submitted, you cannot make changes. Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find Jobs. Before you apply though, log-in to Workday, navigate to your Worker Profile, click the Career link in the left-hand navigation menu and then update the sections in your Professional Profile. This information will be pulled into your application. The application is one page, and you will need to click the Upload button multiple times in order to attach your Resume, References and any additional Required Materials noted above. ---- Employment Eligibility: Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval. ---- Retirement Plan Eligibility: The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length. ---- Background Checks: A criminal history background check will be required for finalist(s) under consideration for this position. ---- Equal Opportunity Employer: The University of Texas at Austin, as an equal opportunity/affirmative action employer,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions. ---- Pay Transparency: The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. ---- Employment Eligibility Verification: If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university. ---- E-Verify: The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following: E-Verify Poster (English and Spanish) [PDF] Right to Work Poster (English) [PDF] Right to Work Poster (Spanish) [PDF] ---- Compliance: Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031. The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701. #J-18808-Ljbffr The University of Texas at Austin