Senior Product Manager

APPLY is the Agentic Customer Experience (ACx) partner for the world’s most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands such as Arc’teryx, NFL, Lululemon, and Kraft Heinz. Location: Hybrid/remote‑friendly. The preferred candidate should be based in the Greater Los Angeles area with working hours that align to PST. This is a hybrid role that requires regular on‑site presence at the client’s office for at least three days a week. The Role Delivery & Execution Own the operational health of the video and ads backlogs: grooming, ticket hygiene, user stories, sprint tracking, and release readiness across two squads. Lead coordination across a vendor ecosystem that includes the video player, encoding/pipeline, video analytics and observability, casting, cross‑device continuity, and ad insertion partners—holding vendors accountable and evaluating technical trade‑offs. Translate product direction into well‑scoped product spec documents and keep them accurate as work evolves. Own release tracking and delivery reporting, proactively surfacing risks and blockers before they become misses. Serve as connective tissue between platform teams, engineering, QA, design, and external partners on a daily basis. Strategy Drive roadmap and strategy conversations across Video and Ads—including opportunity identification, initiative sizing, and prioritization decisions. Partner with the Ads Product Director to develop and maintain the ads roadmap; help shape the roadmap, not just execute existing items. Identify new product opportunities across streaming and monetization—structure early‑stage ideas into business cases. Stay close to industry trends in streaming media, programmatic advertising, and emerging platforms; bring relevant signals back to the team and influence direction. Stakeholder & Product Development Build and own direct relationships with client stakeholders across product, engineering, ad ops, and business teams. Lead development of user‑facing features—gather requirements, synthesize feedback, define success metrics. Drive new initiative discovery—interviews, use‑case development, competitive research—as the team explores new product surface areas. Own product areas end‑to‑end: from problem definition through launch. What You Bring 5+ years of product management experience on a digital product team. Strong understanding of video streaming technologies, content delivery networks, encoding, playback optimization, and digital video advertising. Sharp product instincts—lead roadmap conversations, spot gaps, and push back when something isn’t right. Proven experience coordinating with external technical vendors or partners; comfortable holding people to commitments. Clear, precise written communication—the tickets, PRDs, and updates do not require follow‑up questions. Track record of taking products from concept to launch. Curiosity about the business—not just the backlog—want to understand why things are being built. Nice to Have Hands‑on experience with ad insertion platforms or DAI/SSAI workflows. Experience with video analytics (QoE) or observability platforms such as Mux or Conviva. Ability to analyze product data and translate insights into actionable improvements. Excellent communication and stakeholder management skills, including with senior client leadership. Demonstrated ability to take products from concept to launch as the directly responsible PM. Familiarity with third‑party streaming platforms, analytics tools, and player integrations. Knowledge of accessibility standards, internationalization, and content rights management. Working knowledge of AI productivity tooling—prompt engineering, AI‑assisted research or ticket writing, LLM tools for synthesis and planning—and genuine interest in applying them to PM workflows. Prior consulting or embedded client engagement experience; comfort operating in a matrixed environment. WHY THIS ROLE You will work embedded inside one of the most recognized sports leagues in the world, on a product used by tens of millions of fans. You will gain deep exposure to a sophisticated, high‑stakes technology stack spanning live streaming, video delivery, and digital advertising—a kind of experience that accelerates a PM career. This role offers a clear path for growth. As you build trust and demonstrate product leadership, you will have the opportunity to take on greater ownership, broader scope, and increased responsibility within the engagement. Life at Apply People are at the core of everything we do at APPLY. We provide modern tools, systems, and approaches; value your time, safety, and health; and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you: Agentic Delivery – work in a modern way to deliver client outcomes, broaden your skills on a range of engagements with international brands. An inclusive and safe environment – a culture where you are celebrated and everyone feels welcome and safe. AI & Strategic Upskilling – accelerate professional growth with generous training budgets and mentorship focused on Agentic AI expertise and the human skills required for the future of work. Generous vacation policy – flexible personal time off (PTO) to promote overall well‑being. Customizable benefits – tailor your extended health and dental plan to your needs, priorities, and preferences. Flexible work arrangements – remote, in‑office, or a blend of both. APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email [emailprotected]. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr