Senior Product Manager, AI Member Experience

Senior Product Manager, AI Member Experience

Arizona; California; Colorado; North Carolina; San Francisco, California; Utah

About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered. We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company's history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About Your Role

Have a passion for helping people through technology - especially AI? Come help Rocket Lawyer disrupt the legal industry and live up to our mission to make the law affordable and simple. You'll work at the forefront of agentic AI product development to build and launch cutting-edge products for millions of customers. Sounds exciting? We'd love for you to join us!

How You Will Make a Difference Day to Day

Create Insight-to-Action Product Experiences

You must have a proven track record of translating complex data and AI-generated outputs into intuitive, actionable product capabilities and experiences. These products don't just display data; they are surfacing insights and workflows that prompt users to take the next best action, directly increasing product stickiness and daily utility.

Drive Engagement-Centric Roadmap Strategy

Drive the product roadmap by identifying opportunities where AI can proactively solve user pain points. You will prioritize features based on their ability to drive retention-focused metrics (e.g., reducing time-to-value, increasing session frequency) rather than technical novelty.

Develop AI-Powered UX Benchmarking

Continuously monitor the SaaS landscape to identify emerging patterns in AI-driven engagement. You should have a pulse on how top-tier products use personalized insights, automated summaries, and proactive nudges to create habit-forming experiences that differentiate the product from traditional, static competitors.

Data Driven Product Development

Define and analyze the specific behavioral metrics that prove AI-generated insights are driving business impact. You will prioritize the Rocket Copilot roadmap by balancing "mature judgment" with hard data, focusing on features that don't just deliver data, but measurably increase user session frequency and reduce churn. You must be able to draw a straight line between an AI-driven product decision and its direct implication on recurring revenue and LTV.

Product-Led Growth Strategy

Lead the strategy and execution for Rocket Copilot by identifying "magic moments" where AI can proactively surface value to a user. You will use a mix of quantitative data and qualitative customer empathy to ensure our AI portfolio isn't just a collection of features, but a cohesive engine that guides users from their first "Aha!" moment to long-term, habitual usage. You will act as the "Voice of the Customer" to ensure AI outputs are tailored to solve the specific friction points uncovered in your research.

What You'll Need

• 8-10 years of software Product Development experience ideally with B2B or B2C SaaS products.
• At least 4 years focused on how to optimize AI-driven user engagement
• Ability to combine a strong product sense with business acumen to deliver positive outcomes to customers and the business
• Passionate about our mission
• Demonstrated ability to think critically and problem-solve
• Excellent communication skills
• Ownership mentality
• Ability to engage in respectful debate and arrive at "win-win" decisions
• Bias for action
• Excited to celebrate and win
• Self-aware with a growth mindset
• Bachelor's degree in Computer Science, Engineering, Data Science, Business, or a related field, or relevant job experience.

A Bonus If You Have

• Experience building or launching products that leverage agentic AI systems
• Experience in legal tech industry

Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

Benefits & Perks

• Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
• Unlimited PTO
• Competitive salary packages
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options Optional
• HSA with Company Match
• 401k program with Company Match
• Wellhub & ClassPass fitness platforms
• Comprehensive Pet Insurance options
• Financial Wellbeing & Student Loan Program access
• Access to additional Mental Health & Wellbeing resources
• Pre-tax Commuter/Transit Benefits
• Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Interview Process

• Recruiter Phone Screen
• Role Assessment(s)
• Hiring Manager Interview
• Panel Interviews
• Final Interview

Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to View email address on click.appcast.io.

Compensation

Base salary range by location:

• San Francisco Bay Area, CA: $172,800 - $200,000
• California (outside of San Francisco Bay Area): $160,000 - $188,000
• Colorado: $146,000 - $172,000
• Utah, Arizona, and North Carolina: $138,000 - $162,600

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process. In addition to base salary, this role may include variable compensation and be eligible for an equity grant, depending on the position and level.

Base salary range:

$138,000 - $200,000 USD

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