Graphic Designer, Carter’s

Brand Identity Designer

Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

This role reports to the Carter's Brand Art Director and is based in our Buckhead office on site 4 days/week.

This is a highly craft-focused role at the center of a major brand transformation. You will help bring a newly evolved Carter's brand to life across all touchpoints—building and scaling a modern, cohesive visual identity system. This role blends strong foundational design with emerging motion capabilities, ensuring the brand feels both elevated and dynamic in today's landscape. You will play a critical role in developing brand guidelines, creating design systems, shaping laydown photography, evolving packaging, and introducing thoughtful motion and animation that enhances storytelling and brand expression.

Role Responsibilities

50%: Brand Identity & Guideline Development

• Support the creation, rollout, and ongoing evolution of Carter's new brand guidelines.
• Translate brand strategy into clear, scalable design systems including typography, color, layout, iconography, and graphic elements.
• Build flexible toolkits and templates that enable consistency across teams, channels, and partners.
• Partner closely with Creative leadership to define and refine the future visual expression of the brand.
• Act as a steward of the new brand—ensuring consistency while thoughtfully evolving the system over time.

20%: Brand Design & Creative Execution

• Concept and design brand-forward creative across marketing, retail, and owned channels—translating strategy into elevated, cohesive work that resonates with modern families.
• Collaborate cross-functionally to bring campaigns to life while maintaining a high bar for craft, consistency, and attention to detail across all deliverables.

20%: Laydown Photography & Packaging Design

• Partner with Art Directors and photography teams to concept and execute laydown photography that aligns with brand standards.
• Provide direction on composition, styling and prop usage to ensure a cohesive brand look and feel.
• Design and evolve packaging systems that reflect the Carter's brand identity and stand out in retail environments.
• Ensure packaging and photography work together seamlessly as part of a holistic brand experience.

10%: Motion & Animation

• Bring the brand to life through thoughtful, simple motion design across digital touchpoints.
• Create animations for social, digital marketing, presentations, and brand moments.
• Ensure motion aligns with and enhances the overall brand identity—not just decorates it.

We'd love to hear from you if: Must have:

• Strong graphic design foundation with expertise in brand systems, visual identity, and a refined eye for typography, layout, color, and composition.
• Organized, self-motivated, and detail-oriented with the ability to independently manage projects from concept through production.
• Proven ability to manage multiple priorities, work within constraints, meet deadlines, and continuously improve process and output quality.
• Clear communicator with strong presentation skills and the ability to take and apply creative direction effectively.
• Collaborative, hands-on, and solution-oriented approach to problem solving.
• Advanced proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign). Foundational motion/animation skills (e.g., After Effects, Figma motion, or similar tools).

Preferred skills and experience:

• 4-year bachelor degree in Graphic Design preferred
• 3+ years experience in Graphic Design
• Fluent in fundamentals of design and production
• Understanding of how brand translates across physical and digital environments

Make a career at Carter's: Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess. NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.