Digital Marketing Specialist

At Activate, we are renowned for crafting extraordinary experiences that make a lasting impact for some of the world's most influential brands. Our expertise spans the production of kits, mobile tours, and standout live events, enhancing brand visibility and strengthening customer loyalty. As a WBENC-certified company, we take pride in fostering an inclusive work environment that emphasizes growth, offers competitive benefits, and champions collaboration. Position Summary Activate is looking for a Digital Marketing Specialist to support and execute digital marketing initiatives across paid search, SEO, social media, website content, and email marketing. Reporting to the Chief Operating Officer, this role will work closely with Activate's digital marketing agency, Creative team, and internal stakeholders to keep marketing initiatives organized, moving forward, and performing effectively. The ideal candidate is a hands‑on digital marketer who is comfortable managing multiple priorities, analyzing performance data, coordinating content and campaigns, and identifying opportunities for improvement. Success in this role will ultimately contribute to generating more qualified, biddable opportunities for Activate. Key Responsibilities Digital Marketing & Agency Coordination Serve as a day-to-day point of contact for Activate's digital marketing agency, coordinating priorities, timelines, deliverables, and outstanding needs. Communicate business priorities and feedback to agency partners and internal stakeholders. Track agency deliverables and follow up to ensure projects remain on schedule. Compile performance reporting and identify trends, opportunities, or areas requiring additional attention. Paid Search & Lead Generation Support the management and optimization of Google Ads campaigns, including targeting, messaging, landing pages, and conversion tracking. Monitor campaign performance, including cost per lead, conversion rates, search terms, and overall lead quality. Work with the digital marketing agency and internal stakeholders to identify opportunities to improve campaign performance. Track lead‑generation results and help connect marketing performance with feedback from the Business Development team. Search Engine Optimization (SEO) Support keyword research, service‑page optimization, technical SEO initiatives, and organic content development. Monitor search rankings and organic website performance. Coordinate SEO recommendations and website updates with agency and internal partners. Help identify new content opportunities based on search trends and Activate's services. Social Media Manage Activate's LinkedIn and Instagram content calendars and publishing schedule. Coordinate with the Creative team to develop project recaps, company news, employee highlights, thought leadership, and behind‑the‑scenes content. Draft and edit social media copy as needed. Ensure content moves through development, approval, and publishing according to schedule. Monitor engagement and performance and recommend adjustments based on results. Website Content Coordinate the development and publishing of case studies, landing pages, service pages, blogs, and other website updates. Work with the agency and Creative team to move website projects through copywriting, design, approval, and launch. Perform routine website content updates as needed. Monitor website performance and help identify opportunities to improve traffic, engagement, and conversion. Email Marketing Coordinate Activate's newsletter calendar, content development, production, and distribution. Draft and edit email content and calls to action. Partner with the Creative team to develop visually strong email communications. Track open rates, click‑through rates, website traffic, conversions, and audience growth. Use performance data to recommend improvements to content, timing, format, and calls to action. Qualifications & Experience Bachelor's degree in Marketing, Communications, Business, or a related field preferred. 3–5 years of experience in digital marketing, performance marketing, content marketing, or a related field. Experience working with Google Ads and digital advertising campaigns. Working knowledge of SEO principles and tools such as Google Analytics and Google Search Console. Experience managing social media content and publishing calendars. Experience with website content management systems and email marketing platforms. Strong writing and editing skills with the ability to adapt messaging across digital channels. Comfortable analyzing marketing data and identifying actionable insights. Strong project management and organizational skills with the ability to manage multiple priorities and deadlines. Experience coordinating with agencies, vendors, creative teams, or other external partners. Proficiency in Microsoft Office and project management software; Asana experience preferred. Experience in B2B marketing, experiential marketing, agency environments, or other high‑consideration sales industries preferred. Activate provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy‑related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances. #J-18808-Ljbffr