Vice President of Marketing, Restaurants

Vice President of Marketing, Restaurants

About the Company

Consumer brand focused on digital marketing, loyalty, CRM, and online revenue growth

Industry
Restaurants

Type
Privately Held

About the Role

The Company is seeking a Vice President of Marketing for its restaurant division. The successful candidate will be tasked with the development and execution of digital marketing strategies to enhance brand awareness, drive customer engagement, and ultimately increase revenue. This role is pivotal in leading initiatives to optimize the company's online presence, with a strong focus on digital channels, website management, loyalty applications, and CRM. The VP of Marketing will be responsible for overseeing the digital marketing strategy, identifying growth opportunities, and ensuring that all digital marketing efforts are aligned with the company's objectives and target audience. Applicants for the VP of Marketing position at the company's restaurant division should have a Bachelor's degree in marketing, business, or a related field, with an MBA being a plus. A minimum of 5 years' experience in digital marketing, particularly in the areas of digital strategy development and execution, is required. The role demands a strong understanding of digital marketing channels, website management, loyalty applications, and CRM, as well as proficiency in digital marketing tools and platforms such as Google Analytics, CRM systems, and marketing automation software. The ideal candidate will possess excellent analytical, communication, and leadership skills, and be adept at leading a team to achieve business results through effective digital marketing.

Functions

• Marketing