Lead, Public Relations

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

About the team and role:

We're looking for a Public Relations Lead who's always plugged into what's trending. Someone who knows which brand's marketing is having a moment, which campaign just went viral, and what CMOs are talking about right now. And already thinking about how to insert Klaviyo into that conversation. You'll tell that story to brand marketers, CMOs, and the customers we serve. You'll be responsible for building out our biggest research moments including Black Friday/Cyber Monday and quarterly reports on the trends marketers care about most. This is a role for someone who's fully entrenched in what good marketing looks like, quick to newsjack a great campaign, and driven to build the story so our customers see the role Klaviyo can play in it too.

How You'll Make a Difference:

• Run the press office day-to-day in partnership with our PR agencies, proactively pitching stories, securing high-impact coverage, and building relationships with reporters and influencers across marketing, retail, and commerce.
• Keep a close pulse on marketing, commerce, and the broader news cycle - know what's trending, move fast to newsjack the moments worth jumping on, and draft exec statements and comments that can go out same-day.
• Identify and secure speaker opportunities at key events and award opportunities to amplify Klaviyo's thought leaders.
• Drive thought leadership programs for our CMO and other key executives, developing compelling points of view and identifying opportunities to build their presence in market
• Partner with Customer Marketing to find the customers with the most compelling stories for press.
• Own our thought leadership research arm, the stake-in-the-ground research that fuels our storytelling, from shaping our BFCM story each year to planning what research we'll publish every quarter.
• Bring the creative energy to our biggest moments like K:BOS and K:LDN: get press to the event, organize panelists, and build the brand story around it.
• Use and build AI tools to automate and speed up the team's workflows

Who You Are:

• A genuine, active interest in marketing and culture
• Deep relationships with reporters covering marketing, retail, and commerce, and familiarity with emerging channels and influencers.
• Experience running a press office and moving fast - comfortable making the call on what's newsworthy without waiting for direction.
• Excellent writing skills, with the ability to turn research and trends into sharp, pitchable narratives and exec talking points.
• Experience partnering with executives on thought leadership - shaping their point of view and building their presence in market.
• Comfortable using AI tools to move faster, with a collaborative, self-starter mindset who can run with ideas and execute.

Education and Experience:

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent practical experience
• 8+ years of relevant experience in public relations, communications, media relations, or a related field, including experience in-house and/or at an agency
• Experience supporting marketing, retail, ecommerce, technology, or other relevant consumer-facing industries preferred
• Demonstrated experience running media relations programs, securing earned media coverage, and developing thought leadership and research-driven communications

Massachusetts Applicants:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.

Base Pay Range For US Locations: $132,000 - $198,000 USD

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.

Get to Know Klaviyo

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.